Head of Marketing (Growth / Performance)

Job Description
We Are:
NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. We are seeking a Paid Social Growth Marketing Manager expert who has managed at least 7 figures in ad spend throughout their career. If you have experience managing spend for a B2B SaaS product or a D2C brand, that’s a major plus.

You also must have demonstrated experience working with creative teams to ensure you’ve launched holistic paid social campaigns that encompass a full funnel marketing approach to acquiring & retaining customers. Minimum 3+ years of experience managing ad spend across Meta platforms. If you have experience managing ad spend across other paid social channels (LinkedIn, TikTok, Reddit), that’s a major plus.

Deep knowledge liaising with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places (having experience with Google Tag Manager and Hubspot is a plus). You must have experience working with the creative team to produce high quality ad assets (static imagery & video) that have proven to drive lower funnel results while staying true to branding guidelines.

You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested. Experience with the intersection of paid, owned and earned media in social campaign orchestration is a plus. Craft strategy and run Paid Social accounts for several clients across verticals. Expertise in technical levers of the search platforms such as match type and query-to-keyword mapping, bid strategy selection, campaign/ad group segmentation, and audience layering (in-market, customer match).

Liaison with the creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines. Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc. Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc. Staying on top of client communication + demonstrates strong project management skills. Provide strategic insight on emerging trends and industry developments as they impact the social media landscape.

Health First: Premium Medical, Dental & Vision Coverage
Flex Work Environment: hybrid at HQ and remote globally
Set Up Shop: Home Office Stipend
Level Up: Mentorship & Career Growth Support
Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
Ongoing Employee Development Programs
NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity.

We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.