Marketing Specialist

Job Description
Job Description
GENERAL SUMMARY
The Marketing Specialist provides support to Housing New Mexico’s Marketing and Communications Department. This position is responsible for a wide range of duties to include, product ordering, clerical support, branding efforts, graphic design, website, social media, eblasts and external communications, photography and video editing, and assisting in event planning and execution. In addition, the role also assists in internal communication efforts and serves as backup for constituent services.

ESSENTIAL DUTIES & RESPONSIBILITIES
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

Event Support

Assist in planning and preparing material for various events (banners, signs, outreach materials)
Responsible for photography and videography coverage at events (internal and external)
Assist with various initiatives, such as Homeownership Day/Month, Weatherization Day, vendor relations, New Mexico Housing Summit, Open House, Regional Housing Forum
Graphic Design, Website, Social Media, and Video Editing
Creates logo animation designs
Designs/edits various marketing materials and booklets
Assists with advertising efforts such as billboards, signage, ads, research
Assists with branding efforts within Housing New Mexico
Designs HubSpot eblast templates
Performs website content updates and edits
Drafts and posts social media content
Designs virtual backgrounds
Creates/edits branded PowerPoints
Promotional/Branded Products:
Assists Digital Content Managers with ordering and distributing employee business cards
Assists Digital Content Managers with ordering and distributing employee name tags
Orders branded promotional items
Assists with lender gift ordering, organizing, mailing, and distribution
Clerical and Administrate Support
Assists with scanning, printing, proof reading, template creation and intranet postings
Assists with organizing and managing invoices and receipts
Monitors department emails (marketing@housingnm.org inbox) and distributes to team accordingly
Update various materials such as the Housing Directory, Style Guide, Social Media Policy, internal and external manuals, and informative packets
Organization of Product and Supply
Organizes and maintains marketing storage room
Organizes and maintains fact sheet supply shelf
Restocks workrooms with marketing supplies
Serves as back up to Digital Content Managers for constituent services
Performs other related duties as assigned that are consistent in nature with the role’s primary responsibilities, including support for marketing, communications, outreach, and administrative initiatives as needed
Employees are required to comply with safety regulations, procedures, and protocols

MINIMUM QUALIFICATIONS
Education and Experience
Associate’s degree required, bachelor’s degree in marketing, communications, journalism, or related field preferred. Minimum 2 years of experience in marketing, public relations, communications, or related fields.

Conditions of Employment
N/A
KNOWLEDGE, SKILLS, and ABILITIES
Relate to and interact with a non-traditional and diverse customers and employee population
Work independently
Balance competing requirements
Apply listening skills
Interpret an extensive variety of data and instructions
Exercise good judgment and focus on detail as required by the job
Operate standard office equipment, such as computer keyboards and monitors, copiers, scanners, and telephone
Use (or learn to use) computer software and systems applicable to the position
Follow oral and written instructions and procedures
Collect, organize, and interpret data and prepare accurate records
Organize large volumes of detailed data and information
Verify and maintain accuracy of detailed data and information, detect data errors
Meet schedules and deadlines of the work unit
Maintain well-organized materials, files, systems, and tools
Adapt to changes in work situations and priorities
Core Expectations
Provide Exceptional Customer Service to internal and external customers 100% of the time.

Demonstrate a positive attitude
Demonstrate respectful behavior
Foster teamwork and collaboration
Exhibit honesty and integrity in communications and actions
Take initiative
Dependable, Reliable, Adaptable and Productive
Strive to become the subject matter expert in your position
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a standard office or indoor environment. Essential functions are regularly performed without exposure to adverse environmental conditions; however, employees may be exposed to minor inconveniences such as occasional noise, exposure to computer screens, crowded working conditions, and/or minor heating, cooling, or ventilation problems. Employees in the position may be exposed to rude/irate customers, or other individuals. Employees in this job are occasionally exposed to outdoor environments.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Light Work

Performing the essential functions typically requires exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or a negligible amount of force constantly.
The work typically involves talking, hearing, and seeing; keyboarding, typing, and use of a computer monitor, walking, driving, stooping, kneeling, crouching, reaching, climbing, balancing, pushing, pulling, lifting.