Paid Media Consultant

Paid Media Consultant (Retail)

Salary Up to £55,000 (depending on experience)

London (Hybrid – 3 days per week in-office )

About the Role

We’re looking for a Paid Media Consultant to support and optimise paid media campaigns for a portfolio of retail clients. You’ll work across core biddable channels, helping to deliver performance-led campaigns that drive revenue, efficiency, and growth.

This role is ideal for someone with solid hands-on paid media experience who enjoys problem-solving, data analysis, and working closely with clients and internal teams.

Key Responsibilities

Paid Media Execution & Optimisation

• Build, manage, and optimise paid media campaigns across paid search and paid social
• Support retail-focused strategies across search, shopping, and social platforms
• Optimise towards retail KPIs including ROAS, CPA, revenue, and efficiency
• Manage budgets, pacing, and in-flight optimisations

Performance Analysis & Insights

• Monitor performance daily and identify trends and opportunities
• Produce clear and accurate performance reporting
• Translate data into actionable insights and recommendations

Client & Team Collaboration

• Act as a day-to-day paid media contact for assigned retail clients
• Support performance updates, reporting, and recommendations
• Work closely with Managers, Account Leads, and channel specialists
• Collaborate with creative and data teams to improve performance

Continuous Improvement

• Support testing across creatives, audiences, keywords, and formats
• Stay up to date with platform updates, automation, and best practices
• Contribute to paid media documentation and process improvements

Skills & Experience

Required

• 2–4+ years of paid media or performance marketing experience
• Hands-on experience across paid search and/or paid social
• Experience working with retail or ecommerce accounts
• Strong analytical skills and attention to detail
• Confident communicator, comfortable working with clients

Preferred

• Agency experience
• Experience with Google Ads, Shopping, Performance Max, and Meta Ads Manager
• Familiarity with product feeds and retail performance metrics

Working Pattern

• Hybrid role with 3 days per week in our London office
• Remaining days worked remotely

What Success Looks Like

• Campaigns are well-structured, optimised, and driving retail growth
• Insights are commercially focused and actionable
• Clients and internal teams trust your recommendations
• You continue to grow in responsibility and impact