Data Science and Insight Lead

Vacancy Information

We have a fantastic opportunity for a Data Science and Insight Lead to join our Customer team here at Greggs.

In this role you'll lead the way in transforming customer data into meaningful insight, helping us better understand our customers, create more relevant and personalised experiences, and make smarter business decisions. Through advanced analytics, predictive modelling and experimentation, you'll identify opportunities to strengthen customer loyalty, increase visit frequency and drive business performance.

Working closely with stakeholders across the business, you'll turn complex data into clear, actionable recommendations that shape our customer strategy, marketing activity and commercial performance, ensuring we make the most of every opportunity to better understand and serve our customers.

We can offer you:

• Management Bonus Scheme which is worth up to 17.5% of your salary

• Pension scheme with matching employer contributions up to 7%

• Company car or car allowance

• Colleague discount, up to 50% off our own-produced products

• Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• The opportunity to purchase additional annual leave twice a year

• Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate

• Private Medical Insurance which is free for you and subsidised for your dependants

• Income Protection should you become unable to work due to long-term sickness

• Death in service benefit which provides a lump-sum payment equal to 4 times your year's salary

• Virtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your family

• Employee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support

• Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Career progression and learning and development opportunities

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

• This is a full-time role, however flexibility in this will be considered
• We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
• The base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BU

What you'll do

Understand our customers

• Lead the development of customer insight, helping us better understand customer behaviour and the factors that drive loyalty, frequency and spend
• Identify trends, opportunities and risks within customer data, turning insight into clear business recommendations
• Uncover the true drivers of customer and business performance, enabling confident, data-led decision making
• Use experimentation and analysis to understand the impact of marketing, pricing and commercial initiatives

Drive customer and commercial performance

• Use customer insight, predictive modelling and advanced analytics to identify opportunities to improve customer engagement, retention and business performance
• Develop approaches that enable more personalised customer experiences and communications
• Help shape decisions that drive customer loyalty, increase visit frequency and support sustainable growth

Influence decision-making across the business

• Translate complex analysis into clear, actionable recommendations that influence senior stakeholders across Marketing, Commercial, Digital, Retail and Finance
• Partner with business leaders to ensure customer insight is at the heart of strategic and commercial decision-making
• Champion a customer-led approach, helping teams across Greggs make the most of our customer data

Lead and develop capability

• Lead, coach and develop a high-performing team, creating an environment where colleagues can thrive and deliver their best work
• Foster a culture of curiosity, continuous improvement and innovation
• Keep abreast of emerging trends and opportunities in customer insight, analytics and data science

About you

You will fit right into this role if you:

• Have extensive experience analysing customer, transactional and digital data to understand customer behaviour and drive commercial decision-making
• Have a proven track record of using customer analytics techniques such as segmentation, retention analysis, customer lifetime value (CLV), churn modelling and cohort analysis to deliver measurable business impact
• Can confidently translate complex data into clear recommendations, influencing senior stakeholders and challenging business decisions where appropriate
• Have hands-on experience designing and evaluating experiments, with a strong understanding of A/B testing, statistical significance and measuring true business impact
• Are highly proficient in SQL and comfortable working with large, complex customer datasets to uncover insight and answer business-critical questions
• Have experience building dashboards and reporting that enable stakeholders to track performance and make informed decisions
• Can balance analytical rigour with commercial pragmatism, knowing when further analysis is needed and when the business needs a recommendation
• Have experience working with customer data in a retail, loyalty, subscription, digital product or similarly customer-focused environment
• Have successfully led, coached and developed high-performing analytics, insight or data science teams
• Hold a degree, or equivalent qualification, in a numerate or analytical discipline

It would be great if you also have...

• Experience with predictive modelling, including propensity, churn, customer value or next-best-action modelling
• Experience using Python or R to support advanced analytics and data science activities
• Knowledge of CRM platforms, customer engagement tools and app analytics platforms
• Experience working with cloud-based data platforms such as Snowflake, BigQuery or Databricks
• An understanding of marketing effectiveness, attribution or incrementality measurement

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes us so special is out culture - how we behave and support each other. Everyone's welcome at Greggs. Whatever their background, preferences or beliefs we want all of our colleagues to feel welcome and able to be themselves at work. You can read more about us here: Greggs Careers | About Greggs.

Salary Circa 70,000 per annum, depending on experience
Frequency Annual
Job Reference greggs/TP/5783/64715
Contract Type Permanent
Contract Details Monday to Friday, however some flexibility may be required depending on business needs
Contract Hours Full time
Closing Date 13 November, 2026
Job Category Head Office
Business Unit Customer
Location Newcastle upon Tyne, United Kingdom
Posted on 23 October, 2026