VP of Finance

Employment Status: Full-time, benefits eligible
Reports To: CEO

Who We Are
Training isn’t just something you do, it’s a lifestyle you choose. We create premium lifting gear, apparel, and equipment that provides support, stability, and increased performance. Gymreapers represents the culture of training. And we haven’t even scratched the surface of our opportunity. As more consumers trends more towards the power of strength training - we are well positioned to disrupt this category. Gymreapers’ gear and apparel is a reflection of our customers’ identity. Our brand gives them confidence and a competitive edge to take it to the next level.

Together we align to the core value that “Nothing is Given, Everything is Earned.”
Overview
Gymreapers is seeking a highly strategic and operator-minded Vice President of Finance to lead and scale the company’s financial function as we grow from in our next phase of growth. This role will serve as a key member of the leadership team, owning financial strategy and overall financial performance across all business channels (Amazon, DTC, Wholesale).

The VP of Finance will not only oversee FP&A and accounting, but will actively shape company strategy, drive profitability, and build the financial infrastructure required to support rapid growth, new vertical expansion, and potential capital events.

Key Responsibilities
1. Financial Strategy & Leadership
Own the company’s financial strategy, including long-term planning and growth roadmap
Partner with CEO and executive team on strategic initiatives and major business decisions
Translate company vision into actionable financial plans and KPIs
Lead company-wide budgeting, forecasting, and financial planning processes
2.

Capital Allocation & Profitability
Optimize capital allocation across inventory, marketing, hiring, and real estate investments
Drive EBITDA growth through margin expansion and cost discipline
Evaluate ROI across all major investments (marketing, product launches, expansion initiatives)
Build frameworks for prioritizing high-return initiatives
3.

Financial Operations & Infrastructure
Oversee FP&A, accounting, and financial reporting functions
Ensure accurate, timely financial reporting and compliance
Build scalable financial systems, processes, and controls to support growth
Improve cash flow visibility and working capital management
4. Strategic Finance & Growth Initiatives
Support pricing strategy, promotional planning, and margin optimization
Evaluate expansion opportunities (new channels, partnerships, acquisitions)
5.

Inventory & Supply Chain Finance
Oversee inventory strategy and working capital efficiency
Optimize cash conversion cycle and inventory turns
Partner with operations to align demand planning with financial goals
Manage financial impact of freight, landed costs, and supplier decisions
6.

Team Building & Leadership
Build and lead a high-performing finance team (FP&A, accounting, analysts)
Develop talent and establish clear performance standards
Create a culture of accountability, ownership, and operational excellence
Partner cross-functionally with operations, marketing, and leadership teams
Qualifications
Required
8–15+ years of experience in finance (FP&A, investment banking, private equity, or senior finance leadership)
Proven experience leading finance in a high-growth consumer or ecommerce business
Strong financial modeling and analytical capabilities
Deep understanding of unit economics, contribution margin, and cash flow dynamics
Experience managing and scaling teams
Preferred
Experience in $20M–$200M+ consumer brands or ecommerce businesses
Background in founder-led or private equity-backed companies
Experience with inventory-heavy and multi-channel businesses (Amazon/DTC/Wholesale)
Familiarity with BI tools and financial systems implementation
Key Competencies
Strategic Thinking: Ability to connect financials to long-term business strategy
Operator Mindset: Balances strategy with execution and results
Leadership: Builds and leads high-performing teams
Decision-Making: Makes data-driven decisions while using high judgment
Gymreapers LLC is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.