Senior MarTech Engineer / Adobe Experience Platform (AEP) Architect

Must-Have Skills

• Hands-on experience with Adobe Experience Platform (AEP), specifically:
  • Real-Time Customer Data Platform (RTCDP)
  • XDM schema design and management
  • Identity namespaces and merge policies
  • AEP Streaming Ingestion API
• Experience implementing or migrating to Adobe Web SDK (Alloy.js) from AT.js
• Experience configuring Adobe Journey Optimizer (AJO) including:
  • Journey creation
  • Entry conditions
  • Suppression rules
• Experience with Adobe Customer Journey Analytics (CJA):
  • Connections
  • Data Views
  • Filters
• Experience with Adobe Target and integrating RTCDP profile attributes for personalization
• Strong understanding of REST APIs, JSON, OAuth, and API integrations
• Python development experience for API integrations and data pipelines
• Experience with AWS Lambda (Python)
• Strong understanding of customer data architecture, identity resolution, and profile management
• Ability to translate technical improvements into measurable business outcomes and cost savings
• Comfortable presenting technical concepts to executive leadership

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Preferred / Nice-to-Have Skills

• Adobe Launch / Tags
• RTCDP Destination configuration (Meta, Google, LinkedIn, Custom HTTP)
• Dynamic Datastream configuration
• Apache Airflow / MWAA
• Amazon S3
• AWS CloudWatch
• Amazon Neptune (ability to read/query graph data)
• Databricks / dbt / SQL
• JavaScript & HTML for Web SDK implementation
• Data governance experience (GDPR, CAN-SPAM, consent management)
• Experience working within Adobe licensing models (RTCDP, AJO, CJA)
• Experience partnering with Adobe Technical Account Managers (TAMs)
• Previous experience in enterprise MarTech or Customer Data Platform (CDP) environments

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Key Responsibilities / Day-to-Day

Adobe Experience Platform Ownership

• Lead the migration from AT.js to Adobe Web SDK (Alloy.js)
• Manage Adobe Experience Platform architecture and overall platform health
• Configure and maintain RTCDP, Adobe Journey Optimizer, Customer Journey Analytics, and Adobe Target
• Own XDM schemas, merge policies, identity namespaces, datasets, and governance

Customer Data & Integrations

• Build and maintain the streaming pipeline between AWS and Adobe Experience Platform
• Ensure customer data flows seamlessly from Neptune into Adobe RTCDP
• Configure and maintain destination integrations for:
  • Meta
  • Google
  • LinkedIn
  • SMS
  • Push Notifications
  • Web Personalization

Data Optimization & Cost Management

• Reduce duplicate customer profiles through identity resolution improvements
• Optimize Customer Journey Analytics (CJA) data volume to reduce licensing costs
• Configure propensity scoring and audience qualification within Adobe Journey Optimizer
• Monitor Adobe usage metrics to ensure licensing thresholds are not exceeded

Cross-Functional Collaboration

• Partner closely with:
  • Data Engineering
  • Cloud Engineering
  • Marketing Technology
  • Marketing Operations
• Support the implementation of Databricks/dbt models for customer session aggregation
• Collaborate with Adobe Technical Account Managers on platform optimization and contract negotiations

Reporting & Governance

• Monitor weekly and monthly Adobe platform usage and health metrics
• Perform billing and licensing audits for RTCDP, AJO, and CJA
• Present technical findings, optimization efforts, and cost-saving initiatives to executive leadership
• Provide technical recommendations that improve platform performance while reducing commercial licensing costs

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