Head of Marketing - Directeur Marketing H/F

com operate at the intersection of financial services, tax incentives, and business growth. FinTitan is a fast-growing advisory firm that helps U.S. businesses identify and capture valuable federal tax credits, incentives, and other financial opportunities.

We combine proactive marketing, consultative sales, technology, and tax expertise to deliver measurable financial impact for small and mid-sized businesses. com is one of the nation's largest Employee Retention Tax Credit companies, helping businesses maximize eligible tax credits while minimizing compliance risk. based CPAs and tax professionals serving businesses across the country. We're looking for a hands-on growth marketer who can help us identify, build, test, and scale the next generation of customer acquisition channels across both organizations.

We are hiring a
Director of Growth Marketing to take ownership of customer acquisition, demand generation, and marketing-driven revenue growth. This is not a traditional marketing management role and currently has no direct reports. Where can we find more qualified customers, what message will get their attention, and how do we acquire them profitably at scale? You will work directly with senior leadership and collaborate closely with sales, operations, technology, outside agencies, and vendors.

Growth & Customer Acquisition
Develop and execute growth marketing strategies designed to generate qualified leads, pipeline, and revenue. Identify and test new customer acquisition channels, audiences, offers, partnerships, and campaigns. Build scalable demand-generation programs across paid, organic, email, content, referral, partner, and other channels. Continuously test messaging, creative, landing pages, offers, audiences, and conversion paths. Find opportunities to improve customer acquisition cost, conversion rates, lead quality, and marketing ROI.

Develop strategies for reaching business owners and decision-makers within our target markets. Own the marketing funnel from initial customer acquisition through qualified lead and sales opportunity. Partner closely with sales leadership to understand lead quality, conversion rates, sales feedback, and revenue outcomes. Identify conversion bottlenecks and develop experiments to improve performance. Help create stronger alignment between marketing activity and actual closed revenue.

Performance Marketing
Help manage and optimize paid acquisition across relevant channels, including search, social, display, retargeting, and emerging platforms. Work with agencies and outside specialists where appropriate while maintaining internal ownership of strategy and performance. Monitor CAC, CPL, conversion rates, ROAS, pipeline contribution, and marketing-sourced revenue. Marketing Operations & Analytics
Build clear reporting around marketing performance and funnel economics. Use CRM and marketing automation systems to segment audiences, nurture leads, and measure results.

Turn performance data into actionable recommendations. Content, Messaging & Sales Enablement
Develop compelling offers, campaigns, and messaging for business owners and financial decision-makers. Work with internal and external resources to create landing pages, email campaigns, case studies, webinars, sales materials, and other conversion-focused content. Translate complex financial and tax-related products into clear, credible, benefit-driven marketing.

Support new product and service launches with go-to-market campaigns.
5+ years of B2B growth marketing, demand generation, performance marketing, or customer acquisition experience.
~ A demonstrated track record of generating qualified leads, pipeline, and revenue.
~ Strong understanding of paid acquisition, conversion optimization, email/lifecycle marketing, and marketing funnels.
~ Experience working with CRM and marketing automation platforms such as HubSpot and Salesforce.
~ Strong analytical skills and comfort working with marketing and sales data.
~ Experience measuring CAC, CPL, conversion rates, attribution, ROAS, and marketing-sourced revenue.
~ Health insurance
Dental insurance
Health savings account
Life insurance
Short-term disability
Long-term disability
Employee assistance program
Paid holidays
Hybrid work flexibility within Georgia
Professional development opportunities
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