Director, Global Marketing

Who We Are

At PolyNovo, we are committed to improving the outcomes of patients through the development and provision of the best surgical solutions possible. PolyNovo develops innovative medical devices utilizing the patented bioabsorbable polymer technology NovoSorb®. Our lifesaving and life-changing products have revolutionized the treatment of burns and major trauma, and have multiple emerging indications. PolyNovo has positively impacted the lives of more than 65,000 patients globally.

About The Role
The Director, Downstream Marketing – Rest of World (RoW) leads commercialization, launches and portfolio growth across PolyNovo's markets outside the United States, including EMEA, UK, APAC, India, LATAM, Canada, the Middle East, Africa and emerging markets. Reporting to the Vice President, Global Marketing, this role turns the global portfolio strategy set by Upstream Marketing into regionally relevant programs, working across direct, distributor and hybrid sales models. The role also brings international customer, regulatory and reimbursement insight back into the Stage Gate process so future products are built with RoW markets in mind.

Responsibilities

• Lead downstream marketing strategy and annual and long-range marketing plans for all markets outside the United States.
• Prioritize opportunities across indications, customer segments, channels and geographies, and support market entry and geographic expansion planning.
• Partner with regional commercial leaders to align growth priorities, investment and execution.
• Run scalable programs that build awareness, address adoption barriers and grow utilization across markets.
• Own positioning, messaging, segmentation and value propositions for international markets, keeping global brand consistency while allowing local adaptation.
• Lead launch planning and execution for new products, indications and geographic expansions, including commercial, customer and distributor readiness.
• Track launch performance and drive lifecycle initiatives such as indication expansion and portfolio optimization.
• Partner with Regulatory Affairs on international expansion, providing market intelligence to inform submission sequencing and aligning launch plans to approvals and approved indications by market.
• Ensure claims, messaging and promotional materials meet local regulatory requirements.
• Build marketing strategies across distributor, direct and hybrid models, and support distributor annual business planning.
• Equip distributors and sales agents with scalable tools, campaigns and training, and monitor channel effectiveness.
• Identify new channel opportunities that expand reach and accelerate growth.
• With Medical and Clinical Affairs, turn publications, outcomes and health economic data into evidence-based selling tools.
• Support KOL engagement, advisory boards, speaker programs, Centers of Excellence and reference site strategies.
• Serve as Global Upstream Marketing's primary downstream partner for RoW, leading international Voice of Customer and feeding customer, competitive and reimbursement insight into portfolio and Stage Gate decisions.
• Ensure regional customer and market requirements are built into development programs.
• Build and lead a high-performing international downstream marketing team, and manage agency and vendor partners.
• Align and inspire team members by communicating a clear vision for success.
• Envision a better future and champion change. Bring people along and align actions with corporate strategy.
• Foster a culture that lives into the PolyNovo values. Lead with integrity, fairness, ethics, and compliance.
• Assess, attract, hire, develop and engage the best diverse talent to meet current and future needs of the business.
• Understand and effectively use Performance Management and Development processes and tools to drive engagement and performance.
• Provide feedback and coaching that is invested in developing people, improving outcomes, and managing relationships effectively.
• Establish and communicate clear goals and roles, commitment, inclusion, and collaboration.
• Growth in RoW revenue, market share, product adoption and utilization.
• Launches and geographic expansions delivered against adoption and revenue targets.
• Improved distributor and channel performance.
• Stronger customer and KOL advocacy across key markets.
• Measurable marketing ROI and contribution to commercial growth.
• International insights reflected in portfolio and Stage Gate decisions.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare or a related field required.
• MBA or advanced business, marketing or healthcare-related degree preferred.
• 10+ years of progressive marketing, commercialization or commercial leadership experience in medical devices, healthcare, biotechnology or related industries.
• Proven success leading downstream marketing, product commercialization, market development and launches.
• Experience supporting a direct sales organization and driving adoption, utilization and revenue growth.
• Experience commercializing clinically differentiated products supported by clinical and health economic evidence.
• Experience leading effectively in a cross-functional, matrixed organization.
• Prior experience in wound care, reconstructive surgery, regenerative medicine, biologics or adjacent markets preferred.

Why PolyNovo?

Join a team that values innovation, collaboration, and professional growth. At PolyNovo, we offer a dynamic work environment and the opportunity to contribute to ground-breaking projects that shape the future of our company and the industry.

• Multinational, ASX 300 listed and values-led business dedicated to redefining healing for the benefit of our patients
• Unique platform technology, an exciting pipeline of highly innovative products
• Diverse, inclusive and flexible workplace culture
• Career development opportunities and unlimited access to online learning
• Rewards platform with access to discounts at over 450+ Australian retailers
• Paid parental leave for primary and secondary carers, Nurture Days, and more
• Salary packaging including novated car leasing.

Apply Today

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Please note only applicants with full working rights in Australia or United States will be considered.

PolyNovo is committed to creating a workplace that values equity, diversity, and inclusion. We recognise and value that it is the sum of our parts – our combined backgrounds, experiences and perspectives – that allow us to succeed.

Learn more about PolyNovo at: https://au.polynovo.com/company/