Sr. Marketing Manager - BD Pyxis™ Platform

Senior Marketing Manager role leading growth and commercialization strategy for the BD Pyxis™ medication management platform. Responsibilities include developing go-to-market strategies, managing product launches, and translating customer insights into business growth within a global medical technology organization.

Responsibilities
Lead marketing strategy and identify growth opportunities to accelerate adoption and market leadership
Define target segments, personas, and value propositions that drive customer acquisition and retention
Develop and execute marketing plans including campaigns for awareness, engagement, and loyalty
Engage with customers and stakeholders to understand workflows, needs, and market trends
Establish success metrics, monitor performance, and optimize marketing investments for measurable results
Requirements
Bachelor's degree
6+ years marketing experience in complex, global corporate environment
Track record leading product commercialization and new product launches
Expertise developing and executing go-to-market strategies with segmentation and positioning
Results-driven with ability to navigate ambiguity and execute initiatives
Willingness to travel up to 30%
MedTech industry experience preferred