Director, Digital Brand Marketing (Remote)

About The Bureau
The Bureau produces fashion week across three global markets — New York Fashion Week, Paris Fashion Week, and Los Angeles Fashion Week. Our mission: open the global runway to the talent and brands shaping what's next. We're headquartered in the Greenville, SC area and work primarily in person — speed comes from being in the room. We have the audience, the data, and the sending infrastructure. You'll work inside a modern, custom-built stack: our own CRM with rich contact properties, behavioral analytics on every page, and AI agents that handle 1:1 conversations.

Segmentation & data
Build segments from contact properties and behavioral data (pages read, quizzes taken, purchase history)
Define lifecycle stages and sunset policies; Report on channel performance and feed learnings back into strategy
Own deliverability: domain reputation, warmup, list hygiene
Hold the brand voice — editorial and confident, never promo-spam
Brief our Graphic Designer for campaign creative; you own copy and structure
4+ years in lifecycle/CRM/retention marketing for a consumer brand — events, ticketing, fashion, hospitality, or e-commerce preferred
~ Subject lines that get opened, SMS that gets replies, in a voice that reads editorial — not discount-brand
~ Comfortable with ESP/SMS platforms, basic HTML email, UTM discipline, and pulling your own numbers from analytics.

SQL a plus
~ Experience with custom or headless CRM/ESP stacks
Basic SQL or analytics-tool fluency
Occasional travel to show markets during event weeks