Associate Manager, Category Management - Insurance

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About the Role -

The Associate Manager at PhonePe serves in a pivotal role, building and managing the respective category business. This would require you to work closely with various internal and external stakeholders to scale and improve the experience, product features and services that help increase user satisfaction, improve customer experience and grow the category revenue. The role demands a deep understanding of market segment and consumer needs/behavior, and leading strategic and tactical initiatives for the growth of the category.

Responsibilities:
1. Deep understanding of the markets, trends, competitive landscape and consumer behavior, to contribute to the category strategy 
2. Active monitoring of the commercial performance for the category
3. Drive cross-functional problem-solving with full ownership of results, leveraging your ability to work with fuzzy / unstructured problem statements and break it down into smaller chunks to build structured, scalable solutions for the category.
4. Establishing and maintaining strong relationships with key stakeholders in insurance companies, including executives, business development teams, and product managers, to drive collaboration and mutual success.
5. Define KPIs and metrics to track the success and impact of strategic partnerships. Monitor and analyze partnership performance to identify areas of improvement and optimization.
6. Collaborate with cross-functional teams- Product, Tech, Operations, Analytics ,Growth, Compliance compliance & Customer experience to lead category specific initiatives 
7. Work with internal teams including operations, product and engineering to optimize key category metrics
 

 

1. Industry Experience: 2 to 4 years of direct, hands-on working experience in the category (Insurance experience will be a plus)
2. Hands-on Functional Expertise: Demonstrated hands-on experience in managing daily category operations
3. Education: Bachelor’s degree in Business Administration, Operations, Commerce, or related fields (MBA is a plus).
4. Technical & Data Skills: Proficient in MS Excel, dashboard reporting, and tracking key operations metrics (policy issuance drop-offs, turn-around times, and conversion funnel drop-offs).
5. Stakeholder Management: Proven ability to coordinate and negotiate effectively with external insurer teams (Underwriters, Claims Desks, Product Heads) and internal cross-functional teams (Tech, Product, Customer Support).

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news