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Head of MarTech & AI-Powered Personalisation Strategy

Aviva plcUnited Kingdom🇬🇧United Kingdom

Quick overview

SeniorityLeader
Work modeHybrid
LocationUnited Kingdom
Marketing Automation

Job description

Aviva plc in the United Kingdom is seeking a Head of Martech Products & Strategy to define the vision, strategy and roadmap for Aviva's enterprise MarTech capabilities and the products that power customer engagement across our business.

You will product manage a martech portfolio that supports personalisation, customer activation, journey orchestration, experimentation, marketing automation and decisioning, while providing strategic leadership across our Adobe ecosystem to unlock value from AEP,

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