Campaign Marketing Manager

As the Senior Campaign Marketing Manager, you are responsible for the successful project delivery of fully integrated multi-channel campaigns.

This is an opportunity to grow in a hands-on, multifacete global role from creating new concepts to managing large-scale campaigns. Working with multiple channel stakeholders to plan the most effective campaign and event marketing strategies, the Senior Campaign Marketing Manager will also be an excellent relationship-builder, comfortable with operating at a senior level, and ideally has experience working alongside executives and subject matter experts.

The Senior Campaign Marketing Manager will work across the marketing team to ensure the components of the campaign are recorded and managed. You will also work with the marketing analyst to ensure all campaigns are measured and learnings are recorded, shared, and executed.

Role Responsibilities:

• Plan and execute full-funnel campaigns to build pipeline within identified target accounts/industries
• Target established ideal customer profiles and coordinate the marketing team to develop creative, innovative, and engaging messaging
• Define and track campaign metrics to ensure business impact measured by visits, leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
• Manage campaign launch and timeline, ROI, and data- driven improvements through optimization
• Communicate campaign strategy and results with stakeholders
• Manage project timelines, resources, and budget

Qualifications

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
• Experience developing and executing B2B campaigns (ideally with experience targeting finance personas)
• Experience with marketing automation and CRM (Salesforce marketing cloud preferred), Salesforce
• Experience in marketing B2B SaaS solutions to mid- market companies (50-1,000 employees)
• Creative thinker that excels at multitasking in fast-paced environments
• Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to priorities numerous projects simultaneously
• Excellent verbal and written communication skills
• Team player with the ability to collaborate, and also work independently
• Adept at juggling multiple priorities, excellent attention to detail, and service orientation
• Willingness to take initiative and to adapt a ‘can-do’ and flexible attitude
• A creative and organized mindset
• Delivering a great customer experience and maintaining an above and beyond attitude