Why This Role Stands Out
This hybrid role offers a fantastic opportunity to drive impactful digital marketing initiatives, from campaign execution to insightful analytics, within a reputable financial institution. You'll thrive here if you possess a strong background in email marketing and analytics, eager to contribute to customer journey optimization and develop your skills in a collaborative environment. Apply now to leverage your expertise and grow your career with East West Bank!
Quick Overview
Job Description
Overview
Marketing needs dedicated execution and analytics support to keep key lifecycle programs and advertising campaigns on track. This support will help maintain campaign delivery, improve performance reporting, and free internal resources to focus on strategic priorities and stakeholder management.
Responsibilities
- Email marketing and automation: Manage campaign execution, QA, deployment, and the monthly email calendar.
- Analytics and insights: Track performance, develop scorecards, analyze customer segments, and provide actionable recommendations.
- Customer journey support: Coordinate audience strategy and cross-channel activation across email, digital, owned media, and related channels.
Qualifications
- 5+ years of experience in digital marketing, CRM marketing, marketing automation, or campaign analytics.
- Hands-on experience with email campaign execution and customer lifecycle programs.
- Strong reporting and analytics skills, including Excel and dashboard tools such as Power BI or Tableau.
- Salesforce Marketing Cloud, customer segmentation, attribution, and financial services experience preferred.
Applicants must have legal authorization to work in the United States. We do not offer visa sponsorship at this time.
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