Growth Marketing Manager, Acquisition

Growth Marketing Manager
About the Role:
A rapidly growing health and wellness company is seeking an experienced Growth Marketing Manager to lead paid acquisition, performance marketing, and AI-driven growth initiatives. This is an opportunity for a hands-on growth marketer to own campaigns end to end, manage significant advertising budgets, and build scalable marketing systems while working directly with the CEO.

The ideal candidate has extensive direct-to-consumer (DTC) marketing experience, a proven track record of managing high-spend paid media campaigns, strong creative judgment, and the ability to use AI and automation to accelerate growth. This is a full-time, on-site position in Los Angeles, California, with significant ownership and the opportunity to build a high-performing growth function.

Key Responsibilities

Develop and execute paid acquisition strategies across Meta, Google, TikTok, and Snapchat. Personally manage campaign setup, audience targeting, bidding, optimization, budget pacing, and performance across advertising platforms. Oversee more than $1 million in monthly advertising spend, with opportunities to scale budgets based on performance and business milestones. Use AI tools for competitive research, creative analysis, campaign insights, copy development, and marketing optimization.

Build no-code automations, dashboards, and AI agents to streamline workflows and improve decision-making. Lead creative strategy, including briefing designers and editors, developing ad concepts, and testing user-generated content (UGC), creator content, and studio-produced assets. Develop and optimize landing pages, conversion funnels, and conversion rate optimization (CRO) testing roadmaps. Manage email and SMS lifecycle marketing, including onboarding, customer retention, and lifetime value initiatives.

Monitor attribution, customer acquisition cost (CAC), lifetime value (LTV), payback periods, and other key performance indicators. Maintain accurate reporting through Google Analytics 4 (GA4) and business intelligence dashboards. Forecast budgets, allocate spending across channels, and scale campaigns based on measurable results. Present performance insights, growth strategies, and recommendations directly to executive leadership.

Required Qualifications

~6+ years of experience in growth marketing, performance marketing, or a related field at a direct-to-consumer (DTC) brand.
~ Demonstrated hands-on ownership of paid advertising campaigns, with direct experience managing Meta and Google Ads accounts.
~ Experience with TikTok and/or Snapchat advertising is strongly preferred.
~ Proven experience managing substantial advertising budgets, with the ability to explain campaign performance, testing decisions, and business outcomes.
~ Strong proficiency in AI tools for research, analysis, creative development, copywriting, and workflow automation.
~ Experience building no-code automations, dashboards, and AI-powered workflows.
~ Strong creative judgment and the ability to develop, brief, evaluate, and optimize advertising concepts and creative assets.
~ Advanced spreadsheet skills and experience with GA4, performance dashboards, attribution, and marketing analytics.
~ Understanding of full-funnel marketing, landing-page optimization, conversion rate optimization, and lifecycle marketing.
~ Strong ownership mentality, entrepreneurial mindset, and ability to work independently in a fast-paced environment.
~ Excellent communication skills, with the ability to present data-driven strategies and recommendations to senior leadership.
~ Experience in health and wellness, healthcare, pharmacy, or telehealth is a plus.
~ Experience bringing media buying in-house, building a growth function from scratch, or managing creative teams is preferred.

Why Join Us

Join a nationally recognized legal practice handling sophisticated insurance recovery and
Take ownership of a high-impact growth function with direct access to the CEO. Manage substantial paid media budgets and influence customer acquisition and business growth. Build and scale AI-powered marketing systems, automations, and analytics workflows. Work across paid acquisition, creative strategy, conversion optimization, and customer lifecycle marketing. Help shape the company's growth strategy and build processes from the ground up.

Collaborate with a team of designers, editors, and marketing professionals. Work in a fast-moving, entrepreneurial environment with significant autonomy and accountability. Contribute to a healthcare-focused business working to make personalized healthy-aging services more accessible.

Compensation & Benefits

Competitive compensation package based on experience and qualifications.
Performance-based incentives linked to recruitment targets, where applicable
Compensation details to be discussed during the interview process.
Full-time, in-person position at the company's Los Angeles, California office.
No remote or hybrid work arrangement.
No equity offered.