Sales Coordinator

Join Crown Equipment and play a pivotal role in supporting our Sales team and ensuring the seamless coordination of sales orders from customer purchase through to delivery.

Reporting to the WA Sales Manager, this role is responsible for coordinating sales administration, processing sales documentation, managing invoicing requirements and supporting the delivery of equipment across the Western Australia region.

Key Responsibilities

• Coordinate all aspects of the sales order process from receipt to delivery.

• Liaise with Account Managers, Sales Support, Finance, Workshop, Parts and Transport teams to ensure a smooth customer experience.

• Track and monitor sales orders through production, workshop preparation and delivery.

• Ensure accurate and timely invoicing across Retail, Fleet and National Accounts.

• Prepare and process sales files, job cards and supporting documentation.

• Raise purchase orders and ensure all sales-related costs are accurately captured.

• Maintain sales tracking reports and order forecasts.

• Conduct file audits to ensure gross profit and costing accuracy.

• Process commission-related documentation and reporting.

• Support installation reporting and warranty-related administration.

• Provide general administrative support to the Sales team and branch operations.

Skills & Experience

• Previous experience in sales administration, coordinator or office administration.

• Strong attention to detail and high levels of accuracy.

• Excellent communication and stakeholder management skills.

• Proven ability to manage competing priorities and meet deadlines.

• Intermediate to advanced Microsoft Office skills, particularly Excel.

• Strong problem-solving and organisational capabilities.

• A proactive and customer-focused approach.

• Experience within equipment, automotive, manufacturing, logistics or related industry will be highly regarded.

What sets us apart? 

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally.  

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy: 

• A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide. 

• Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals. 

• Corporate Rates for Private Health Insurance. 

• An inclusive working environment. 

• An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options. 

The Company 

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology.