Assistant Website Merchandiser - West Elm

Job Overview

We are seeking a highly analytical and detail-oriented Digital Assistant to support data-driven decision-making across our ecommerce business. This role focuses on uncovering insights that improve product discoverability, optimize digital channels, and enhance the overall customer journey.

The ideal candidate is comfortable working with data, identifying patterns, and translating insights into actionable recommendations that drive measurable improvements in performance.

Key Responsibilities

• Analyze ecommerce performance data to identify opportunities for improving product discovery, sitewide navigation, and conversion
• Support optimization of onsite experiences, including sitewide search, filtering, category structure, and merchandising strategies
• Evaluate channel performance (e.g., organic search, paid search, direct, social traffic) to identify gaps and growth opportunities
• Build and maintain dashboards and reports tracking key ecommerce KPIs (traffic, conversion rate, AOV, RPV, etc)
• Collaborate with paid marketing partners to optimize feeds to increase efficiency and conversion
• Serve as secondary owner supporting site enhancements, working both cross-brand and with tech teams to assist in A/B testing efforts, including test design, execution support, release QA, and results analysis
• Identify and diagnose underperforming product finding methods and categories to recommend data-backed improvements
• Support taxonomy and site structure enhancements to improve findability and user experience, driving sitewide merchandising standards in support of external optimization, and owning sitewide attribution strategies to optimize internal algorithms
• Monitor industry trends and emerging tools related to ecommerce optimization and digital analytics

Qualifications

• 1-3 years of experience in ecommerce, digital analytics, or a data-focused role
• Strong analytical skills with the ability to interpret data and generate insights
• Experience with analytics tools (e.g., Adobe, Excel, Google Analytics, or similar)
• Comfortable working with datasets and basic data manipulation
• Strong attention to detail and problem-solving abilities
• Clear communication skills, with strong cross-functional collaborations skills

Key Competencies

• Data-driven mindset
• Curiosity and investigative thinking
• Ability to connect data insights to business impact
• Cross-functional collaboration
• Organization and prioritization

What You’ll Impact

• Improved product discoverability and navigation efficiency
• Increased conversion rates through data-informed optimizations
• Better alignment between customer behavior and merchandising strategy

• Enhanced performance across key ecommerce channels

Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $25.75 - $28.98/hr. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.