Creative Strategist

Creative Strategist | Paid Social & Skincare

Premium skincare brand | Full-time
Sydney preferred | Remote within Australia considered

What makes someone stop scrolling and start considering a skincare product?

A customer story they recognise? A product demonstration? An explanation that finally makes an ingredient make sense?

We’re partnering with an established Australian premium skincare brand looking for a Creative Strategist to turn customer insights and product benefits into paid social campaigns that drive sales.

You’ll own the creative thinking, from the first angle and script through to the brief, launch and next round of testing. Creative strategy is the priority, and hands-on experience building and running Meta ads is essential.

What you’ll own

• Customer and product insights: Get into reviews, questions and purchase barriers to understand what customers need to hear.

• Concepts, hooks and scripts: Develop distinct ideas across UGC, education, testimonials, founder-led videos, product demos and static ads.

• Creative briefs and direction: Give creators, designers and editors a clear direction, with useful feedback as the work develops.

• Hands-on Meta campaigns: Build, launch and manage ads, then use performance insights to inform your creative decisions.

• A clear testing approach: Decide which angles, messages and formats to test, understand what worked and develop the next iteration.

• Smarter ways of working: Explore AI tools that help with research, scripting and creative production.

What you’ll bring

You’ve personally developed creative for paid social and can talk through your contribution: the insight, the idea, how it was tested and what you learnt.

You’ll also bring:

• Practical experience in Meta Ads Manager, including building and running campaigns.

• Strong copywriting skills, particularly hooks, video scripts and creative briefs.

• Experience guiding creators, designers or editors.

• Confidence interpreting campaign results and recommending what to try next.

• Experience with eCommerce or product-based brands.

Beauty, skincare or wellness experience would be valuable. Broader consumer brand experience is welcome, as is experience across UK or US markets.

Why make the move?

You’ll have the opportunity to get close to one brand, understand its customers and build on your creative learnings over time.

There’s established advertising investment, content and design support, and a Head of Marketing with strong analytical expertise. You’ll bring the creative direction, with support to develop your technical and analytical skills further.

Show us your work

Please include your CV and a portfolio or examples of paid social campaigns you’ve worked on.

For a few examples, tell us what you personally contributed, the thinking behind the concept and any results or learnings you can share.

Applicants must currently be based in Australia. Sydney is preferred, with remote applicants across Australia considered. Sponsorship may be available for the right candidate.