General Manager - New Gym Opening

Lead the Launch. Build the Team. Shape the Future.

We're looking for an ambitious General Manager to lead the launch of one of our newest Everlast Gyms locations in Birmingham.

This is a unique opportunity to take ownership of a brand-new club from the ground up. As General Manager, you'll play a critical role in building a high-performing team, shaping club culture and establishing Everlast Gyms within the local community.

From recruiting and developing your department leaders to driving membership growth and delivering exceptional member experiences, you'll be responsible for creating a club that sets the standard from day one.

This is more than a management role, it's an opportunity to build a business, develop a team and leave your mark on one of the UK's fastest-growing fitness brands.

What You'll Do

This role offers a rare opportunity to build your own team from the ground up. We are looking for a leader who is passionate about identifying talent, developing future leaders and creating a club culture that delivers exceptional results for both members and colleagues.

Build and Lead Your Leadership Team

• Take ownership of recruitment for key leadership positions, including department heads and specialist roles
• Identify, attract and hire exceptional talent from the local market
• Create a high-performance culture from day one
• Develop and mentor future leaders across the club
• Build a team that reflects the energy, standards and ambition of the Everlast Gyms brand

Launch a Market-Leading Club

• Lead all aspects of the club opening journey
• Work closely with central support teams throughout the launch phase
• Ensure operational readiness across all departments
• Deliver an exceptional member experience from pre-sale through to opening and beyond
• Establish the club as a leading fitness destination within the local area

Drive Commercial Success

• Own membership growth, retention and club profitability
• Deliver ambitious sales targets across all revenue streams
• Develop local business relationships and community partnerships
• Drive awareness and engagement within the local market
• Use data and performance insight to maximise results

Lead Operational Excellence

• Ensure exceptional standards of presentation, cleanliness and safety
• Maintain compliance across all company policies and procedures
• Oversee all daily, weekly and monthly operational processes
• Create a culture of accountability and continuous improvement

Inspire Performance

• Lead by example on the gym floor and within the club
• Motivate and engage teams to achieve exceptional results
• Deliver coaching, feedback and development plans
• Create an environment where colleagues can thrive and progress

What We're Looking For

Essential

• Previous General Manager, Club Manager or multi-department leadership experience
• Experience recruiting, developing and leading management teams 
• Proven ability to build high-performing teams and positive cultures
• Strong commercial and operational leadership experience
• Track record of delivering sales growth and business performance
• Exceptional communication and stakeholder management skills

Desirable

• Experience opening a new gym, health club, retail or hospitality location
• Level 2 Fitness Qualification
• Experience managing large teams across multiple functions
• Strong local community and business networking experience

Please note: During your onboarding and training period, you will be required to work from one of our established clubs, before transitioning to the new Birmingham location. Therefore, you must be willing and able to travel outside of Central Birmingham during this period.

Unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK at the time of application.

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating world-class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge convention, identify opportunities and continuously raise standards.

Own It and Back Yourself

Take responsibility, drive performance and lead with confidence.

Be Relevant

Create meaningful experiences for members, colleagues and communities.