Commercial Sales Manager

• Salary: 45-50k plus commission and fuel allowance - DOE
• Reporting to: Head of Business Development
• Location: Axbridge, Somerset
• Hours: Full time, 08.00 to 17.00 Monday to Thursday, 08.00 to 13.30 Fridays
• Hybrid working

Abatec Recruitment is seeking an experienced Commercial Sales Manager on behalf of our client, a specialist business operating within the commercial design, print and manufacturing sector.

This is a proactive, revenue-generating role focused on expanding the company's presence across commercial retail interiors, bespoke joinery and specialist signage. Reporting directly to the Head of Business Development, the successful candidate will be responsible for securing new business, developing existing client relationships and driving sustainable revenue growth.

Candidates with a proven sales background in digital print, large-format graphics and architectural branding are particularly encouraged to apply.

The ideal candidate will combine specialist digital print knowledge with the commercial ability to promote a wider range of manufacturing and fit-out services, including bespoke joinery, acrylic fabrication, metalwork, solid surfaces and illuminated retail displays.

Key Accountabilities

New Business Development

• Identify and secure new business opportunities across retail, food and beverage, leisure and corporate interiors.
• Use existing industry contacts and networks to generate leads and develop relationships with key clients and contractors.

Solution Selling & Cross-Selling

• Understand client requirements and present tailored commercial solutions.
• Promote the full range of company services, identifying opportunities to cross-sell digital print, signage, bespoke joinery and wider manufacturing capabilities.

Client Relationships & Account Management

• Build and maintain strong client relationships to secure repeat business and long-term partnerships.
• Develop opportunities for multi-site projects, rollouts and preferred contractor agreements.

Sales Proposals & Internal Collaboration

• Lead client presentations, sales proposals and tender submissions.
• Work closely with Estimating, Design & Development and Production teams to ensure proposals are accurate, commercially viable and achieve target margins.

Pipeline & Market Development

• Maintain an accurate sales pipeline and provide regular revenue forecasts to the Head of Business Development.
• Monitor market trends, competitor activity and emerging technologies to identify opportunities for business growth.

Essential Criteria:

• Digital Print Expertise: Proven sales track record (3+ years) within digital print, large-format graphics, signage, or architectural vinyls.
• Consultative B2B Sales: Demonstrated success in consultative selling, closing high-value contracts, and managing sales cycles with retail brands, interior designers, or contractors.
• Commercial Acumen: Solid understanding of job costing, markups vs. gross margins, and pricing structures in custom manufacturing.
• Communication Skills: Exceptional written, verbal, and presentation skills with confidence pitching to senior procurement and brand directors.

Desirable Criteria:

• Retail Interiors & Joinery Experience: Prior exposure to shopfitting, bespoke joinery, retail display fixtures, F&B kiosks, or multi-site retail rollouts.
• Technical Understanding: Familiarity with materials (MDF, laminates, acrylics, solid surfaces, metals) and print technologies (UV flatbed, dye-sublimation, vinyl wrapping).
• Network & Contacts: An established contact network of retail brand managers, store planners, architects, specifiers or commercial fit-out contractors.

You will be an ambitious, commercially minded sales professional who can combine specialist digital print knowledge with a broader understanding of commercial manufacturing and retail interiors.

Confident developing new business, managing strategic client relationships and identifying opportunities to introduce customers to a wider range of products and services.

Abatec Recruitment Services is working as an employment business on behalf of a client.