SDR Manager

About Weel
Weel (Previously DiviPay) is Australia’s #1 virtual corporate card and expense management platform.

We’re on a mission to make spend management smarter, simpler, and a little more fun. Our platform gives finance teams real-time visibility and control over company spend - from smart corporate cards to automated accounts payable and effortless expense management - all in one place.

We’re growing fast across Australia (and recently launched in New Zealand), helping thousands of organisations, from purpose driven not-for-profits to ambitious mid-market companies, streamline their finances. Along the way, we’re lucky to have partnered with incredible brands like Petbarn, Yo-Chi, OzHarvest, and The Cowboys.

Backed by a successful $20M Series A raise, we’re investing heavily in what matters most: strengthening our product and building a team of exceptionally talented people who are passionate about changing the way businesses manage spend.

Our impact so far:

• ⭐ 4.8/5 rating on the Xero App Store

• 💳 60,000+ active cardholders across Australia (and growing)

• 🏅 Proud supporter of the Australian team at the 2024 Paris Paralympic Games

• 🏆 Best Card Provider of the Year – Finder Awards

• 🚀 Top 10 Tech Innovator – Australian Financial Review

• 🥇 Platform of the Year, Best for Value, Best for Quality – WeMoney Awards

• 💰 $1.5B+ in spend managed, powering finance teams across every industry

The Role

We're looking for an SDR Manager to lead, grow and elevate our team of six SDRs as Weel enters its next phase of growth.
With ambitious plans for 2027, this is an opportunity to take an epic team and turn up the dial - scaling headcount, lifting performance and creating even more impact across our sales pipeline.
Reporting to our Sales Director, you'll have the autonomy to shape how the team operates, develop emerging talent and drive the next stage of our outbound growth.
This is a hands-on role. You’ll be close to the detail, spending time listening to calls, coaching reps, refining messaging and working through funnel performance. You’ll have the opportunity to shape the function as we grow, from hiring and onboarding, to team structure, career development and systems.
We’re looking for someone to bring the best out of our team. You’ve been in their shoes, and you know what great outbound looks like.
This is a Sydney based role.

What does the role involve?

Lead, coach and develop a high-performing team

• Set the standard for what great outbound looks like, and help every rep get there.

• Spend time in the detail: reviewing calls, refining talk tracks and providing specific, actionable feedback.

• Run consistent, high-quality 1:1s and coaching sessions, with clear development goals for every rep.

• Build a culture of accountability, where expectations are clear, performance is visible and people are supported to improve.

• Address performance issues early and directly, with a clear plan for improvement.

Own pipeline generation and performance

• Take ownership of the BDR funnel, from outbound activity and connect rates through to meetings booked, meetings held and Opportunity conversion.

• Understand the numbers behind team performance and identify where opportunities are being lost.

• Turn data into action, whether that's improving targeting, refining messaging or changing how the team approaches its day.

• Establish meaningful performance rhythms and keep the Sales Director across results, risks and opportunities.

• Hold the team accountable for generating quality pipeline, not simply hitting activity targets.

Make our outbound approach better

• Work closely with Marketing, Sales and Revenue Operations to sharpen our ICP, improve targeting and build quality prospect lists.

• Use customer insights, market feedback and what's happening on the ground to keep our messaging relevant.

• Experiment with new approaches, channels and tools to improve outbound effectiveness.

Build a strong sales operating model

• Establish effective AE–BDR alignment, with clear expectations around qualification, handovers and pipeline quality.

• Get hands-on with HubSpot, using automation and workflows to remove unnecessary admin and give reps more time to sell.

• Leverage AI Harnesses (such as Claude Code) and MCPs to improve prioritisation, conversion and efficiency of the BDR team.

Build for what comes next

• Lead hiring, onboarding and ramping as we grow the BDR team through 2027.

• Create a repeatable onboarding and development framework that gets new starters productive faster.

• Develop clear career pathways and progression opportunities within the team.

• Build a team structure and culture that can grow without compromising performance or quality.

What we need from you:

The experience

• Experience leading or formally coaching a BDR/SDR team

• A background as a high-performing BDR or AE yourself. You understand what good looks like because you've done it.

• Experience in B2B SaaS outbound sales, ideally selling to finance, operations or business decision-makers.

• A track record of improving team performance through coaching, process improvements and better execution.

• You're a strong coach and a solid listener.

• You're commercially minded and comfortable owning a number. You understand funnel metrics, conversion rates and what drives the pipeline.

• You're comfortable having direct conversations about performance and holding people accountable.

• You're hands-on and lead from the front, without feeling the need to do everything yourself.

• You're proactive. You spot problems, take ownership and bring solutions rather than waiting to be told what to do.

• You're equally comfortable working through individual rep performance and presenting broader insights to senior leadership.

Nice to have

• Experience in fintech, spend management or selling into CFO and finance teams.

• Strong HubSpot experience, particularly sequences, workflows and automation.

Our growing list of Weel perks:

With the rapid development of AI, we have invested heavily in experimentation to find what tools work for us. Every individual is provided subscriptions to leading agentic coding agents and is encouraged to try new tools regularly.

🎂Birthday leave and a budget to celebrate you!

🎉 Country-wide team events (and travel budgets for interstate employees)

👶 We offer a progressive parental leave policy

🥳 Quarterly budgets for team bonding

🧘🏻‍♀️Wellness leave (no need to throw a “sickie” - your mental well-being is just as important as your physical health)

🪴Study leave, a professional training budget and limitless career-growth opportunities

❤️‍🩹 Access to our Uprise Employee Assistance Program

🐶 Pet-friendly offices

🌞 Summer Fridays
We're a hybrid workplace with flexibility, but this is a Sydney based role.

We're better together.

At Weel, we’re committed to fostering a genuinely inclusive and equitable workplace that promotes and values diversity: a place where everyone can bring their authentic, whole selves to work.

We celebrate uniqueness and diversity of experiences because we know that bringing together different points of view is our strength.

If you don't think you meet all the requirements of the role, we would still love to hear from you!