Commercial Lead - Haircare & Personal Care (relocation to Auckland, New Zealand)

Lead Commercial Strategy for ZURU's Haircare Brands Across Global Markets

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Role Impact

As a commercial leader within the vertical, with a dedicated focus on our Haircare & Personal Care Portfolio (MONDAY Haircare, being, True Inc + pipeline), you will help drive and execute the overarching strategies for the brand portfolio, covering multiple markets and retailers. Working closely with cross-functional teams globally, you will develop advanced go-to-market strategies and customized brand programs to drive growth and unlock new opportunities. Additionally, you will be identifying market and customer needs and delivering innovative solutions to capture market share and level up the business.

Roles & Responsibilities

• Support development and execution of the overarching sales, distribution and 4P strategy for the vertical, working in close collaboration with in-market teams to localize and optimize
• Support development and execution of global go-to-market strategy for the vertical, including pricing, commercial strategy and trade marketing investment to maximize brand profitability.
• Identify market/customer range gaps and challenges and provide innovative solutions to win and expand through business development
• Work closely with S&OP, the NPD team and General Manager to co-ordinate global product roll out priorities, sales forecasting and capacity management
• Support in retailer and distributor account management in markets without sales resource
• Utilize 4P knowledge of category growth levers to help strategically review initiatives and identify opportunities to drive growth
• Support in the development of commercial content and insights for key customer meetings e.g. innovation summits, JBPs, line reviews
• Build tools to drive sales including brand pitch decks, case studies and launch case studies
• Oversee the set-up of different supply chain capabilities where needed and continually look at optimizing new and existing ones

Skills & Experience

• 4-6 years of experience in Consumer Goods, with strong commercial acumen, elite problem-solving skills and ambition to grow in a fast-moving business
• Bachelor’s Degree in Business/Commerce/Finance or related discipline is preferred
• Strong analytical, decision making, influencing communication skills
• Ability to work in a fast-paced, team environment
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively
• Ability to understand, manage and adapt to cultural differences
• Strong Excel capabilities and financial modelling
• Overseas travel may be required

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit

ZURU – Reimagining tomorrow

ZURU may use AI tools to help screen, assess or select applicants.

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