CRM & Lifecycle Marketing Manager

Job Description
Job Description
Duties and Responsibilities
CRM Growth & Audience Strategy
Monitor and grow CRM databases across all owned channels
Develop acquisition strategies to expand opt-in patron lists
Report on engagement, retention, and churn metrics
Channel Ownership & Operations
Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
Manage Salesforce Marketing Cloud and Data Cloud segmentation
Optimize lifecycle flows including abandon cart and loyalty journeys
Performance & Analytics
Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
Partner with Business Intelligence to assess CRM performance
Vendor & Platform Management
Manage relationships with Salesforce, Attentive, and Validity
Cross-Functional Collaboration
Collaborate with Marketing Director on acquisition strategy
Partner with Ad Sales on reporting and performance insights
Support Group Sales CRM initiatives