Senior Director, NAM Channels Sales

Accountabilities

You will own the North American channel sales strategy, leading the organization and partner ecosystem to achieve ambitious revenue and market expansion objectives.

Lead, recruit, develop, and mentor a high-performing team of Partner Account Managers, supporting them through complex sales cycles, partner development, and enterprise opportunity management.

Define and execute the regional reseller and distribution strategy to increase market penetration and accelerate revenue growth.

Develop partner sales and technical enablement programs, ensuring resellers have the training, tools, and resources needed to effectively sell hardware, software, and services.

Establish clear performance objectives, sales targets, and KPIs for the channel organization, monitoring results and implementing improvement strategies.

Build and maintain executive-level relationships with strategic reseller partners, acting as an executive sponsor to strengthen collaboration and drive mutual growth.

Create and continuously improve scalable channel sales playbooks, onboarding frameworks, and standardized documentation to shorten sales cycles and improve win rates.

Collaborate with senior sales leadership and cross-functional teams, including Marketing, Product Management, and Solutions Engineering, to align channel initiatives with regional revenue and expansion goals.

Represent the channel organization internally by sharing partner feedback, competitive intelligence, and market insights to inform product development and improve the partner experience.

Serve as a senior escalation point for strategic partner-led enterprise opportunities, helping resolve complex commercial, negotiation, and deployment challenges.

Establish a scalable channel operating model and optimize the partner lifecycle from recruitment and onboarding through sales execution and performance management.

Requirements:

The ideal candidate is an experienced channel sales leader with a strong record of building teams, developing strategic partnerships, and delivering enterprise revenue growth. You should combine commercial expertise with technical market knowledge and the ability to influence senior stakeholders.

12–15 years of experience in channel sales or channel management, with a proven track record supporting complex enterprise sales through partner-led models.

5–8 years of direct people-management experience at Director level or equivalent, including successfully building and scaling teams.

Strong familiarity with the electric vehicle charging industry, renewable energy, or a related technical sector.

Bachelor’s degree in Business, Sales, Marketing, or a related discipline; an MBA is preferred.

Demonstrated ability to design and execute comprehensive channel sales strategies that deliver significant revenue growth.

Proven success achieving and exceeding sales targets in a channel-driven environment.

Strong understanding of partner recruitment, enablement, relationship management, and performance optimization.

Exceptional communication and presentation skills, with the ability to explain complex technical and commercial concepts to executive and partner audiences.

Strong negotiation, strategic planning, and commercial problem-solving capabilities.

Proficiency in CRM platforms, sales performance tracking tools, and Microsoft Office.

Benefits:

Remote work opportunity, with the listed location in Vancouver, British Columbia.

Senior leadership position with significant ownership of North American channel strategy and revenue growth.

Opportunity to lead and develop a high-performing channel sales organization.

Exposure to strategic enterprise partnerships and executive-level commercial relationships.

Opportunity to contribute to the expansion of the electric vehicle charging industry and the transition toward sustainable mobility.

Reasonable accommodations available throughout the recruitment and employment process.