Quick Overview
Job Description
BD seeks a Senior Marketing Manager to develop commercial strategy and market positioning for Central Pharmacy Service Center solutions. The role involves leading cross-functional initiatives to drive customer adoption, create compelling value propositions, and strengthen BD's position in centralized pharmacy operations.
Responsibilities
Serve as marketing leader and subject matter expert for CPSC solutions
Develop and execute commercial strategy to accelerate adoption of BD's CPSC offering
Create differentiated value propositions and integrated messaging frameworks for customer-focused outcomes
Engage directly with health system executives and pharmacy leaders to validate messaging and identify opportunities
Partner with sales teams to develop enablement programs and support strategic customer opportunities
Requirements
Bachelor's degree in Marketing, Business, Healthcare Administration, Pharmacy, or related field
8+ years healthcare marketing, product marketing, or commercial leadership experience
Demonstrated experience with acute care hospitals or health systems
Ability to develop strategic messaging for complex healthcare solutions
Direct engagement experience with healthcare executives and pharmacy leaders
Strong executive communication, presentation, and influence capabilities
Experience leading cross-functional initiatives across multiple teams
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