Sales Manager

Job Description
Job Description
Sales Manager
Location:
Pico Rivera, CA
Schedule:
Monday – Friday, 9:00 AM – 5:30 PM
Position:
Full-Time, In-Office
About Wslicensing
Wslicensing is a character-based consumer products company specializing in the development, licensing, and distribution of original character brands, including Anirollz and Hakongee.
We develop and distribute character-based products through wholesale, e-commerce, and licensing channels.
We are looking for a motivated and relationship-driven Sales Manager to grow our wholesale business, develop new accounts, and maintain strong relationships with our existing customers.

About the Role
The Sales Manager will be responsible for developing new wholesale business, managing existing customer accounts, and achieving company sales goals.
This position will work directly with retailers, distributors, specialty stores, and other wholesale buyers to present products, develop sales opportunities, plan wholesale promotions, and build long-term customer relationships.
The Sales Manager will also work closely with Product Development and other internal teams to share customer feedback, identify market opportunities, and support new product launches.

Key Responsibilities
Develop new wholesale business with retailers, distributors, specialty stores, and other potential customers
Build and maintain strong relationships with existing customers to increase sales and encourage reorders
Present new and existing products to buyers, highlighting product features, benefits, and sales opportunities
Develop and execute wholesale sales plans and promotional strategies to achieve monthly and annual sales goals
Plan promotions and sales programs for wholesale customers to support sell-through and increase orders
Identify new markets, customers, and sales opportunities
Negotiate pricing and terms within company guidelines
Follow up on sales leads, inquiries, orders, and customer requests in a timely manner
Recommend products and merchandise based on customer needs and sales opportunities
Gather customer feedback and communicate new product ideas and market needs to the Product Development team
Track sales performance and provide sales reports and forecasts to management
Monitor market trends, competitor activity, and customer feedback
Coordinate with Product Development, Wholesale, and other internal teams as needed
Work with outside sales representatives and support their sales activities
Plan, coordinate, and attend trade shows, buyer meetings, and industry events
Travel as needed for customer meetings, trade shows, and other sales activities
Qualifications
3+ years of experience in B2B sales, wholesale sales, account management, or a related sales role preferred
Strong communication, presentation, and negotiation skills
Ability to develop new business and maintain long-term customer relationships
Sales-driven and comfortable working toward monthly and annual sales goals
Strong follow-up and organizational skills
Able to manage multiple customer accounts and priorities
Self-motivated and able to work independently as well as with a team
Comfortable using Microsoft Office, especially Excel
Willing to travel for customer meetings, trade shows, and industry events
Bachelor's degree in Business, Marketing, or a related field preferred, but not required
Nice to Have
The following experience is helpful, but not required
:
Experience in the toy, gift, plush, character product, or consumer products industry
Knowledge of the toy and gift market, including industry trends and buying cycles
Existing relationships with retailers, distributors, specialty stores, or wholesale buyers
Experience developing wholesale promotions or sales programs
Experience attending or managing trade shows
Experience using QuickBooks
Experience working with outside or independent sales representatives
Benefits
Medical, Dental, Vision & Life Insurance – Eligible after 90 days of employment
401(k) / Profit Sharing – Eligible after 1 year
Paid Time Off
2 Paid Year-End Holidays
Salary:
Starting at $80,000+ per year, depending on experience
Please include a brief summary of your
B2B or wholesale sales experience
, including the types of customers or accounts you have managed.

Experience in the toy or gift industry is welcome, but not required
.