GTM Specialist (Marketing) - Based in Austin, Texas (Relocation Support Provided)

Our Journey

What You'll Own

Own and support monetization strategy for app, web, and browser extension, in direct partnership with the Business Development team.

Manage the CRM journey end-to-end: acquisition, activation, retention, and win-back.

Enhance product marketing: sign-up flow optimization, new feature launches, and upgrades to existing features.

Own our core marketing systems, including Needle and Braze.

Support campaigns end-to-end: set the strategy, brief the work, and stay accountable for results, from idea through measurement and iteration.

Translate platform and customer data into GTM strategy, then shape the campaigns that bring that strategy to life.

Partner cross-functionally with Growth, Business Development, and Product on launches that require GTM's involvement.

Essentials to Succeed

• Fresh graduate or early-career (0-2 years) in business, economics, marketing, or a related field.

• Prior experience in marketing ideally in a startup/growth environment.

• AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward.

• Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better.

• Comfortable being closely coached. This is a junior seat working shoulder-to-shoulder with the General Manager; you should want that level of proximity and be ready to grow into more independence over time.

• High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed.

• Data-driven decision-maker with strong analytical skills.

Nice to Have

Prior experience with CRM platforms (Braze, Iterable, or similar).

Familiarity with e-commerce, fintech, or rewards/cashback business models.

Comfort with SQL or a similar data-querying tool.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.