Field Marketing Manager (WA - Bellevue)

Dough Zone is a fast-growing restaurant group in Bellevue, WA, specializing in authentic Chinese comfort foods. Since opening our first location over 10 years ago, we’ve expanded rapidly across multiple markets while staying true to our core mission: delivering high quality, freshly made cuisine. We continue to grow our footprint and strengthen our brand presence through innovation, community engagement, and a commitment to consistency and quality.
For the Field Marketing Manager role, we are seeking a highly motivated, go-getter who can take full ownership of local market strategy and execution. This role requires someone who is a self-starter, thrives in a fast-paced environment, and can independently drive projects from concept to completion with minimal oversight.

Develop and Implement Local Marketing Strategies
: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure.

Performance Analysis
: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth.

Field Activation & Event Planning
: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.

New Store Openings

Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.

Customer Feedback

Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.

Budget & Vendor Management
:
Develop and manage the local marketing budget. signage, printing, etc) to ensure quality and cost-effectiveness.
Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.

Monitor Sales Performance

Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc.

Graphic Design & Brand Consistency

Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone’s brand standards and local regulations.

Local PR Efforts

Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives. Bachelor’s or master’s degree in marketing or a related field.

Preferably 4-8 years of local marketing in restaurant or food industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards
Willingness to travel regularly across regional markets. Solid knowledge of restaurant and marketing analytics tools (e.g.

Google Analytics, Toast) collaborating with influencers; and handling reputation management. experience writing press releases, media pitches, and branded content for restaurant or consumer audiences. Medical insurance, vision insurance, dental insurance based on full-time work status
~ Paid Holidays: 9 Paid Holidays per year
~401k retirement plan based on full-time work status
~ Dough Zone USA and Moji Food are committed to creating a diverse work environment and are proud to be an equal employment opportunity employer.

All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Dough Zone USA and Moji Food participate in the E-Verify program to confirm the employment eligibility of all newly hired employees.
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