Category Insights Manager

A dynamic FMCG business is seeking a Category Insights Manager to turn shopper and market data into actionable recommendations that drive category growth and commercial success. Working closely with sales, marketing, and retail partners, you'll play a key role in shaping strategy, identifying opportunities, and influencing decision-making across the business.

Client Details

a well-established FMCG business with a portfolio of market-leading brands, known for its innovative approach and strong presence across multiple categories, based in West Midlands.

Description

• Analyse market data to identify trends, opportunities, and risks within relevant categories.
• Deliver actionable insights to support marketing strategies and campaigns.
• Collaborate with internal teams to align category insights with overall business objectives.
• Present findings and recommendations to stakeholders in a clear and compelling manner.
• Monitor competitor activity and industry developments to inform strategic decisions.
• Develop and maintain relationships with key stakeholders to ensure alignment on goals and objectives.
• Utilise data visualisation tools to create impactful reports and presentations.
• Continuously refine data collection and analysis processes for improved efficiency and accuracy.

Profile

A successful Category Insights Manager should have:

• A strong background in market analysis and data interpretation.
• Experience working in the marketing or agency sector.
• Excellent communication and presentation skills.
• Proficiency in using data visualisation and analytics tools.
• The ability to work collaboratively with cross-functional teams.
• A proactive approach to identifying trends and opportunities.

Job Offer

• A permanent position based in the West Midlands.
• A competitive salary, dependent on the level of experience.
• Additional benefits to support your professional journey.

If you're interested in this role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best.