Quick Overview
Job Description
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฒ-๐ฎ๐ฑ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Bengaluru
Job Type: Full-time
We are looking for a commercially drivenย Business Manager โ Revenue & Retentionย to take end-to-end ownership of a consumer business unit, with direct responsibility forย revenue, retention, monetization, and customer lifecycle growth.
The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business ownerโtranslating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.
The Role
Marketing brings users in. You own revenue and retention from the first session onward, and you carry the number.
- Review the P&L daily: deposits, subscriptions, discount spend, payouts, contribution margin. Act on anything unusual within 24 hours
- Turn monthly targets into weekly plans, and run the weekly cross-functional review with Product, Marketing, Data and Content
- Own the lifecycle: activation โ first recharge โ repeat โ renewal โ win-back
- Build personalized journeys in-app, push, WhatsApp and SMS, in English and Indian languages, triggered by each user's chart, transits and MyLife phases
- Own pricing, offers and paywalls, and test changes against holdout groups
- Track retention, repeat rate, ARPPU and cohort LTV, and share LTV:CAC with the Senior Manager, Marketing
What We're Looking For
- 2+ years as the named owner of a revenue or retention number in a B2C app
- Reads a P&L fluently: contribution margin, LTV, payback
- Hands-on with MoEngage, CleverTap or WebEngage: you build the segments, triggers and journeys yourself
- Strong SQL; builds your own dashboards in Metabase or similar
- Has run controlled experiments and can show what caused a lift
- Gets Product and Data to ship your priorities without authority over them
- Builds AI agentic workflows to ship faster
Good to Have
- Wallet or subscription monetization, including auto-pay renewals
- Bharat/T2-T3 and vernacular users, and 0-1 startup experience
Must-have skills
Customer Retention, P&L Management
Good-to-have skills
CRM, Growth Hacking