Quick overview
Job description
About the Role
We are looking for a Senior Product Marketing Manager to build and lead product marketing for a B2B SaaS company serving the construction sector. You will partner closely with Product, Sales, Customer Success, and regional marketing teams to sharpen positioning and support adoption across multiple markets.
What You'll Do
Own positioning and messaging across customer segments, buyer personas, and geographic markets.
Build the product marketing function, including auditing existing work, creating a playbook, and putting it into practice.
Lead go-to-market strategy and execution for product, partner, and feature launches.
Develop sales enablement materials such as battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.
Collaborate with cross-functional leaders to improve how construction companies discover and adopt the product.
Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement creation.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
Build customer advocacy for references, case studies, and events, and advise regional marketing managers on messaging.
What We're Looking For
Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.
Experience building a product marketing function from the ground up and contributing within established product marketing teams.
Background owning product marketing for SaaS businesses serving organizations with $10 million or more in annual recurring revenue and fast-paced sales cycles.
Experience managing product marketing across multiple regions and leading cross-functional go-to-market launches.
Ability to work independently and effectively in an evolving function with limited structure.
Construction technology or property technology experience is helpful, as is experience marketing to technical or field-based buyers.
Compensation & Benefits
Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available. Equity and other benefits were not specified.
Location
Fully remote in Canada.
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