Quick overview
Job description
About the Role
Lead consumer acquisition for a growth-stage education company, combining hands-on campaign management with strategic ownership of performance marketing. You will shape channel strategy and help grow a high-ticket lead-generation business while maintaining lead quality and acquisition targets.
What You'll Do
Own acquisition strategy and execute campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, and emerging advertising platforms.
Identify and scale demand-generation channels based on business needs, lead quality, and CPA targets.
Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.
Lead creative testing with an external agency, including AI-assisted UGC and new ad formats.
Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.
Develop forecasts, report on performance, and improve conversion across the lead-to-consultation funnel.
Manage SEO and answer engine optimization efforts, and advise leadership on go-to-market strategy and revenue growth.
What We're Looking For
Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.
Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.
Background in lead generation for high-ticket services, ideally with offers priced at $5,000 or more.
Hands-on SEO and answer engine optimization experience, plus a first-principles approach to channel strategy.
Experience in a startup or growth-stage business, or an agency serving startups; familiarity with competitive consumer brands is a plus.
Working knowledge of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, analytics, attribution, CRM and marketing automation systems, SQL or Python, and AI creative tools.
Compensation & Benefits
Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.