Director of Performance Marketing

About the Role

Lead consumer acquisition for a growth-stage education company, combining hands-on campaign management with strategic ownership of performance marketing. You will shape channel strategy and help grow a high-ticket lead-generation business while maintaining lead quality and acquisition targets.

What You'll Do

• Own acquisition strategy and execute campaigns across Google Ads, Meta, TikTok, Snapchat, Reddit, and emerging advertising platforms.

• Identify and scale demand-generation channels based on business needs, lead quality, and CPA targets.

• Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.

• Lead creative testing with an external agency, including AI-assisted UGC and new ad formats.

• Manage a junior marketer and collaborate with sales, SEO, and lifecycle marketing teams.

• Develop forecasts, report on performance, and improve conversion across the lead-to-consultation funnel.

• Manage SEO and answer engine optimization efforts, and advise leadership on go-to-market strategy and revenue growth.

What We're Looking For

• Five to eight years of performance marketing experience across paid search and paid social, with recent hands-on platform execution.

• Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.

• Background in lead generation for high-ticket services, ideally with offers priced at $5,000 or more.

• Hands-on SEO and answer engine optimization experience, plus a first-principles approach to channel strategy.

• Experience in a startup or growth-stage business, or an agency serving startups; familiarity with competitive consumer brands is a plus.

• Working knowledge of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, analytics, attribution, CRM and marketing automation systems, SQL or Python, and AI creative tools.

Compensation & Benefits

Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.