Social Media Analytics Specialist

Seeking a Social Media Analytics Specialist to support social media reporting, campaign performance tracking, content tagging, and analytics operations. The ideal candidate has experience analyzing social media metrics, maintaining dashboards, and providing actionable insights to improve content performance.

Key Responsibilities:

• Monitor and report social media performance, engagement, and campaign KPIs.

• Prepare weekly reports, dashboards, and campaign performance recaps.

• Maintain content tagging, UTM tracking, and naming conventions.

• Analyze social media trends, competitor activity, and audience engagement.

• Support social media tools, user access, permissions, and troubleshooting.

• Coordinate content calendars, approvals, and stakeholder communications.

• Maintain data accuracy and document reporting processes.

Required Skills:

• 1–3 years of experience in social media analytics, reporting, or digital marketing.

• Strong Excel skills and experience with dashboards or reporting tools such as Power BI.

• Experience with social media analytics platforms such as Sprout Social, Dash Social, Meltwater, or Meta Business Suite.

• Knowledge of social media KPIs, campaign tracking, UTM tagging, and content tagging.

• Strong analytical, organizational, and communication skills.