Admissions and Marketing Coordinator

Job Description
Job Description
Eden Senior Care, founded in 2016, is a growing Healthcare Management company, focused on managing and operating Skilled Nursing, Rehabilitation and Assisted Living communities in Minnesota, Wisconsin, Illinois, Ohio, Pennsylvania, Indiana and Alabama. Our mission with each community is to support their success by providing strong leadership, corporate support, and the resources and tools to realize their goals. Eden Senior Care promotes and encourages the success of each of its employees and values the individual experience of its guests and their families.

Edenbrook Sheboygan, a well-established and a trusted provider in the skilled nursing space located in Sheboygan, WI, and a proud member of the Eden Senior Care network, is looking for an Admissions and Marketing Coordinator to join our team!

Position: Admissions and Marketing Coordinator

Position Summary

The Admissions and Marketing Coordinator serves as a key liaison for prospective residents and families, ensuring a seamless, organized, and welcoming admission experience. This role is responsible for coordinating all aspects of the intake process while maintaining accuracy, compliance, and a high standard of customer service.

Core Functions & Competencies

Acts as the primary contact for inquiries, providing exceptional customer service and facilitating smooth resident transitions
Coordinates room readiness to support timely and efficient admissions
Conducts both scheduled and walk-in tours with professionalism and a welcoming approach
Ensures all admission documentation is completed accurately and in compliance with regulatory standards
Maintains current and accurate resident records within the EMR system
Communicates effectively with residents, families, and interdisciplinary teams with empathy and professionalism
Demonstrates strong attention to detail, organization, and compliance awareness
Maintains composure in a fast-paced environment while managing multiple priorities with urgency and efficiency
Collaborates with clinical, administrative, and leadership teams to support census growth and admissions flow
Takes ownership of outcomes related to admissions performance and resident satisfaction
Completes additional duties as assigned

Key Responsibilities

Admissions & Guest Relations
Serve as the main point of contact for residents and families throughout the admission process
Assist with completion of all admission requirements, including financial and medical documentation
Provide support and guidance to families on the day of admission to ensure a smooth transition
Uphold resident comfort, dignity, and privacy at all times
Foster a welcoming and respectful environment for all guests and visitors
Facility Readiness
Ensure rooms are properly prepared prior to resident arrival
Support overall facility preparedness for incoming admissions
Administrative Support
Perform clerical tasks such as filing, documentation, and record maintenance
Maintain and update the admissions filing system
Retrieve and manage records as needed
Communication & Reporting
Provide daily census updates to the interdisciplinary team
Manage internal and external communications related to admissions
Escalate resident or family concerns to appropriate leadership
Report safety hazards, equipment issues, and supply needs promptly
Safety & Compliance
Adhere to infection control protocols and standard safety procedures
Follow established guidelines when using equipment and performing duties
Meetings & Development
Participate in meetings and required in-service trainings
Reporting Structure
Reports directly to the Facility Administrator
Maintains a dotted-line relationship with the Regional Team
Sales and Marketing
Assist with planning and execution of sales strategies, marketing campaigns, and community events aimed at increasing visibility and occupancy.

Qualifications

Minimum of one (1) year of admissions/sales and marketing experience in a skilled nursing facility
Prior experience in admissions or community outreach within a similar setting preferred
Experience with PointClickCare (PCC) or similar EMR systems
Proficient in Microsoft Office (Word and Excel)
Strong organizational, multitasking, and clerical skills
Excellent communication and interpersonal abilities
Compassionate, service-oriented approach when working with residents and families
#INDESLEAD