Digital Marketing Specialist, Marketing

Job Description
Digital Marketing & Lead Generation Specialist
The Digital Marketing & Lead Generation Specialist executes SFG's consumer marketing strategy by developing and managing campaigns that generate qualified Medicare leads, nurture prospects, and support business growth. This role is responsible for digital advertising, email and SMS marketing, social media, content development, seminar promotion, campaign analytics, and marketing automation while ensuring compliance with Medicare marketing requirements.

This position is a hands-on individual contributor responsible for executing campaigns, monitoring performance, and continuously improving marketing results. Lead Generation Management & Advertising
Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives. Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives. Manage campaign timelines, creative assets, approvals, and launches. A/B test and monitor campaign performance and recommend tactical improvements.

Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms. Configure audience targeting, budgets, tracking, and campaign optimization. Build a robust lead pipeline via testing, monitoring, and expanding on content. Monitor advertising performance, ROI, and cost-per-lead metrics. Coordinate with external advertising vendors as needed. Content & Social Media
Create and manage consumer-facing marketing content including blogs, email campaigns, social media, educational materials, videos, and seminar assets.

Maintain the content calendar and ensure messaging aligns with SFG branding. Manage organic and paid social media campaigns while monitoring engagement and online reputation. Email Marketing & Automation
Build and maintain email, SMS, and automated marketing journeys. Segment audiences and develop campaigns based on lifecycle stage and marketing objectives. Test campaigns for quality, compliance, and deliverability. Maintain accurate marketing lists and subscription preferences.

Events & Seminar Marketing
Execute marketing campaigns supporting seminars, webinars, community events, and enrollment meetings. Manage event promotions, registrations, reminders, and follow-up communications. Marketing Technology, Analytics, & Compliance
Maintain marketing campaigns, attribution, and reporting within Salesforce. Monitor marketing automations and campaign tracking. Prepare weekly, monthly, and quarterly performance reports. Identify and coordinate resolution of marketing technology or data issues. Ensure all marketing materials follow CMS and company compliance requirements.

Submit materials for required approvals prior to publication. Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience. Three or more years of digital marketing experience. Experience executing lead generation and digital advertising campaigns. Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics. Experience using Salesforce or a comparable CRM platform. Strong organizational, project management, communication, and analytical skills.

Experience marketing Medicare, health insurance, financial services, or another regulated industry. Knowledge of CMS Medicare marketing guidelines. Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.). Experience with WordPress or website content management. Basic HTML/CSS knowledge. Graphic design, video editing, or Google/Meta advertising certifications.

Competitive base salary plus bonus
Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
Generous PTO and paid company holidays, including our annual end-of-year office closure
Professional development support, including LinkedIn Learning
To best serve our customers and business partners, all employees must be able to communicate with or without reasonable accommodation.

This role requires acute hearing ability, seeing and reading information on a computer screen and printed documents, speaking, understanding, and writing English fluently, and performing repetitive hand motions. NCC is a Field Marketing Organization (FMO) that distributes and markets insurance products to independent insurance agents.

We specialize in senior insurance products and find satisfaction in knowing that our understanding of our products and the information we share with our agents ultimately help seniors across the country navigate the sometimes confusing world of insurance options and make the best possible decisions for their present and future.