Senior Director, HCP Marketing

Vertex Pharmaceuticals seeks a Senior Director to lead HCP marketing for the US Pain Business Unit, overseeing strategy and execution for the launch of JOURNAVX. The role requires extensive healthcare marketing experience, proven team leadership, and the ability to develop innovative omnichannel engagement approaches in a fast-paced environment.

Responsibilities
Lead HCP marketing team of 5, coaching members and developing promotional capabilities
Shape brand strategy and campaign messaging to drive behavior change in pain treatment practices
Manage tactical execution including creative development, agency partnerships, and budget oversight
Direct HCP media planning with testing pilots on targeting and placement optimization
Measure initiative ROI and pivot investments for efficiency gains and maximum impact
Requirements
Bachelor's degree and 12+ years healthcare/biopharmaceutical marketing or consulting experience
5+ years supervisory or management experience leading teams
Track record developing HCP brand campaigns and digital tactical planning
Experience with regulatory compliance and pre/post-approval marketing requirements
Strong written and verbal communication skills for varied audiences
Demonstrated ability to drive innovation through data, testing, and measurement
Compensation:
$228,000 - $342,000 base