Product Manager – Retail Marketing

Company: Undocked Technologies
Location: Raleigh, NC – Hybrid (3 Days Onsite)
Job Type: Full-Time
Experience: 10+ Years Overall | 5+ Years Product Management
Salary: $135,000 – $150,000/year
Open Positions: 1
Work Authorization: , , H-1B

About the Role

Undocked Technologies is seeking a Senior Product Manager – Retail Marketing to lead product strategy, customer engagement, marketing, and go-to-market initiatives for retail-focused digital and mobile products.

The ideal candidate will have strong experience in Retail, E-commerce, Digital Products, Product Management, Product Analytics, and Omnichannel Marketing. This role will work closely with Marketing, Merchandising, Retail Operations, Engineering, Sales, and other business stakeholders to drive product adoption, customer engagement, revenue, and overall business growth.

Key Responsibilities

• Define product vision, strategy, positioning, value proposition, and roadmap.
• Conduct market research, competitive analysis, customer research, and retail trend analysis.
• Develop and execute go-to-market strategies, product launches, messaging, and positioning.
• Lead cross-functional collaboration across Product, Engineering, Marketing, Sales, Merchandising, and Retail Operations.
• Develop omnichannel marketing campaigns across mobile, digital, and retail channels.
• Create product enablement materials, sales playbooks, training content, and customer-facing collateral.
• Define and analyze KPIs such as conversion, engagement, adoption, retention, customer behavior, and product/category performance.
• Develop customer engagement strategies to improve retailer and consumer relationships.
• Own the complete product lifecycle from concept and launch through optimization and sunset.
• Identify opportunities for adoption, market share growth, profitability, and new revenue streams.
• Present product strategy, performance metrics, insights, and recommendations to senior leadership.

Required Qualifications

• 10+ years of overall professional experience, including 5+ years of hands-on Product Management experience.
• 5+ years of experience in Retail and/or E-commerce.
• Proven experience managing digital products, mobile applications, e-commerce platforms, retail technology, or consumer-facing products.
• Strong understanding of retail operations, merchandising, customer journeys, digital commerce, and omnichannel experiences.
• Strong experience with product strategy, roadmap ownership, prioritization, positioning, and go-to-market initiatives.
• Experience working cross-functionally with Engineering, Marketing, Sales, Merchandising, and Operations teams.
• Strong understanding of retail marketing and customer engagement strategies.
• Experience using product analytics and customer data to drive product decisions.
• Ability to translate customer and business requirements into actionable product roadmaps.
• Excellent communication, presentation, leadership, and stakeholder management skills.
• Ability to influence cross-functional teams without direct authority.

Preferred Qualifications

• Experience managing or marketing a retail mobile app or consumer-facing digital product.
• Experience with omnichannel retail, loyalty, personalization, promotions, or customer engagement platforms.
• Experience with digital marketing, A/B testing, experimentation, product analytics, or Customer Data Platforms (CDPs).
• Experience working with large retailers, retail technology companies, or major e-commerce organizations.
• MBA or advanced degree in Business, Marketing, Product Management, Technology, or a related field.

Ideal Experience Profile

• Product Management: 5+ years
• Retail/E-commerce: 5+ years
• Product Analytics: 3+ years
• Omnichannel Marketing Strategy: 3+ years
• Overall Experience: 10+ years

Core Keywords: Product Management, Retail, E-commerce, Digital Product, Mobile Apps, Retail Marketing, Product Strategy, Product Roadmap, Go-to-Market, Product Analytics, Customer Engagement, Omnichannel Marketing, Merchandising, Loyalty, Personalization, Promotions, A/B Testing, Digital Commerce.