Business Analyst, Global Consumer Insights Director

Title- Business Analyst, Global Consumer Insights Director

LOCATION:  San Francisco, CA – Onsite, critical 4 out of 5 days a week

REQUIRED EDUCATION

• Bachelor’s degree in any field

TOP 5 REQUIRED SKILLS

• Minimum 12 years of experience in a consumer insights role, either in house or at a research agency
• Experience leading Brand Tracking research
• Experience leading innovation and product development research for physical goods
• Experience launching research via self-service research platforms (e.g. Suzy, Zappi, etc.), including defining research goals, recommending appropriate methodologies, writing questionnaires and/or discussion guides, managing online surveys and/or moderating qualitative discussions, conducting qualitative and quantitative analysis, and writing findings presentations

• Experience managing research agency relationships, including defining research goals, recommending appropriate methodologies, managing the RFP process, and managing vendor relationships to ensure reports meet desired objectives

TECHNOLOGY PROFICIENCIES

• Microsoft Suite including Office, Word, Powerpoint, Excel
• Data analysis in Microsoft Excel

• Self-service research platforms, especially Suzy or Zappi

PREFERRED ATTRIBUTES

• Experience leading and mentoring a team
• Experience collaborating with cross-functional partners, particularly across brand marketing and product innovation
• Experience presenting to executive leadership
• Ability to translate data into insights that get at the “why” and the “so what”
• Budget management

• Ability to see the bigger picture of consumer research while also minding the details of research design and data analysis