Marketing and Sales Data Analyst

Uncover insights, empower decisions, and drive business growth through data analysis.

What you'll do:

· Collect, collate and analyze marketing and sales data across B2B systems.

· Conduct exploratory data analysis and generate data-driven hypotheses.

· Analyze marketing data to identify trends, valuable patterns and relationships in large datasets and develop actionable insights.

· Prepare accurate and insightful reports for executive and leadership teams.

· Communicate findings and progress to stakeholders through reports and documentation.

· Collaborate with third-party data vendors to assess, access and integrate firmographic, technographic, and demographic information.

· Design and automate dashboards to improve understanding of marketing data performance.

· Build and run ad-hoc reports to answer business questions and support data-driven decisions.

What you'll need to Succeed:

· 3-5 years of experience as a hands-on analyst in an enterprise setting, leveraging Marketo, Salesforce, Microsoft Dynamics, and similar tools.

· Understanding of CRM systems like Salesforce and Microsoft Dynamics.

· Strong understanding of B2B sales & marketing practices, principles, KPIs, and data types in large, complex organizations.

· Excellent written and verbal communication skills.

· Advanced Excel skills and experience with data platforms like Hadoop and Databricks.

· Expertise in querying, manipulating, and analyzing data using SQL and/or similar languages.

· Familiarity with logical data architecture and cloud data solutions.

· Proven proficiency with a data visualization tool like Tableau or Power BI.

· Strong attention to detail with data quality control and integration expertise.

· Experience with data enrichment processes and best practices.

· Results-oriented, self-directed individual with multi-tasking, problem-solving, and independent learning abilities.

· Ability to thrive in ambiguous environments and manage multiple tasks effectively.

· Experience working remotely or in a distributed team environment.