Sr. Global Marketing Manager - Enteric & HAI

This senior marketing role leads global strategy and execution for enteric and healthcare-associated infection diagnostics within Advanced Diagnostics. The position reports to the Global MDx Marketing Director and collaborates with regional and cross-functional teams to develop market positioning, drive portfolio adoption, and deliver campaigns across priority geographies.

Responsibilities
Define and evolve global marketing strategy for Enteric and HAI portfolio informed by market trends and customer needs
Own portfolio planning and execution including strategic priorities, annual plans, launch readiness, and commercialization support
Develop differentiated value propositions and messaging articulating clinical, operational, and economic value
Lead development of marketing tools including campaign assets, sales enablement materials, and customer-facing content
Monitor market trends, competitive activity, and customer needs to inform strategy and positioning decisions
Requirements
Creative and strategic marketing professional with strong analytical skills
Proven ability to develop and execute marketing and product strategies
Excellent written and oral communication skills for diverse audiences
Strong interpersonal skills and cross-functional relationship building capability
Leadership presence and ability to work independently in matrixed environments
Experience translating market insights into actionable strategic plans
Organizational skills with ability to manage competing priorities and tight deadlines