Sr. Specialist, Social Media & Community Strategy

The Opportunity

Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Social Media & Community Strategy is responsible for supporting Definity’s social media strategy to engage consumers, customers, and partners while managing brand reputation.

This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What to Expect

• Be responsible for Definity’s social media execution to strengthen brand voice, visibility, and reputation.
• Plan, create, and publish engaging content across all social platforms
• Manage day-to-day community engagement and listening, responding to comments and identifying proactive opportunities.
• Manage and align content and editorial calendars with colleagues across our Marketing & Communication team, including content marketing, search optimization, web and digital, public relations, and internal communication
• Monitor trends, platform updates, and best practices to inform content and channel strategy.
• Lead reporting and analysis of social performance; share insights and recommend optimizations.
• Ensure adherence to social media governance and collaborate across business units and committees, ensuring our tone and the quality of our content meet corporate brand standards

What you Bring

• 5+ years of social media, project management and marketing experience
• Well versed in both traditional & digital/social campaign development
• Ability to balance quick timing while still ensuring quality of work.
• Balance attention to detail with swift execution.
• Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
• Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range: $73,500 - $123,500