Principal Data Analyst

Job#: 3058985
Job Description:
Principal Data Analyst
Location: South Bend, Indiana (On-site)
Role Overview
This organization is seeking a Principal Data Analyst to direct digital analytics, experimentation, and website optimization initiatives. The successful candidate will own the testing program, analyze user behavior, and translate complex data sets into actionable business recommendations. This position requires direct, hands-on experience utilizing analytics and experimentation platforms to influence cross-functional teams and present insights to executive leadership.
Key Responsibilities

• Lead the strategy, execution, and optimization of A/B and multivariate testing to improve website performance and the online customer experience.
• Analyze customer behavior, conversion funnels, traffic patterns, and website performance to identify areas for improvement.
• Own the digital experimentation program, including test prioritization, implementation, measurement, and reporting.
• Oversee analytics requirements for website enhancements to ensure accurate tracking and post-launch performance measurement.
• Translate complex analytical findings and testing results into actionable recommendations for stakeholders and executive leadership.
• Partner with IT, Marketing, UX, and other teams to implement testing strategies and resolve analytics challenges.
• Establish and maintain digital analytics best practices, including data governance, quality, standardization, and reporting standards.
• Provide technical guidance and mentorship to other analysts while identifying opportunities to improve analytics capabilities.

Required Qualifications
Education: Bachelor's degree in Analytics, or a related field, or an equivalent combination of education and experience.
Experience: Minimum of 5 years of directly related experience in digital analytics, website optimization, or experimentation.
Technical Skills: Demonstrated hands-on proficiency with Adobe Analytics and Adobe Target in a production environment, including segmentation, reporting, conversion analysis, customer behavior measurement, and designing A/B and multivariate tests.
Preferred Qualifications

• Experience supporting a high-traffic e-commerce website or complex retail environment.
• Experience with Adobe Experience Platform, Adobe Tags, or related technologies.
• Proficiency with Tableau, Excel, or other data analysis and visualization tools.
• Professional certifications in Adobe analytics or testing platforms.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at
Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.
Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at or . Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.
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