Marketing Assistant/ Digital Marketing/ Website

Job Description
Important Application Requirement (Please Read Before Applying)
This is a 100% on-site position at our corporate office in Boca Raton, Florida.

Local Candidates Only

Please do not apply if you do not currently reside within a 40-minute commute of Boca Raton, FL. Candidates who are not presently local will not be considered. ByVerTek is now seeking a Marketing Associate who will develop, execute and optimize online strategies, enhance brand presence and drive customer acquisition. This position is a key ambassador to create content, develop internal marketing protocols and partner in sales lead generation. The Marketing Associate will have experience with digital marketing channels and a passion for creating engaging content.

The ideal candidate for this role will be professional, creative and data driven.

Brand Strategy & Positioning
Consult with and learn directly from clients and business partners to identify messaging and positioning that will resonate with the telecom construction industry and our prospective customers
Promote and develop marketing materials and branding protocols across the organization
Ensure all marketing content strictly adheres to brand guidelines and industry regulations
Growth Marketing & Campaign Strategy
Develop and execute high-ROI digital campaigns across Email, LinkedIn, and other B2B platforms
Conduct market research and competitor analysis to keep ByVerTek steps ahead of the competition
Manage SEO strategies to aggressively maximize search rankings and website traffic
Content Creation & Brand Stewardship
Own the content lifecycle: write engaging copy for the company website, blogs, social media channels, and email newsletters
Manage our WordPress site, ensuring landing pages are optimized for user experience and conversion
Support PR efforts by drafting press releases and managing our public-facing brand reputation across online review and recruiting platforms
Maintain internal brand integrity: manage our SharePoint content library, establish marketing SOPs and curate PowerPoint presentations
Track, analyze and report on KPIs and campaign ROI using Google Analytics and our CRM
Transform raw data into actionable insights and present performance metrics directly to cross-functional teams and leadership
Onboard and orient new hires on brand standards (e-signatures, social media etiquette, letterhead, etc.)
Bachelor’s degree in Marketing, Communications or a related field
~2–5 years of hands-on experience in digital marketing, B2B content creation and brand management
~ Proficient with MS Office 365 (PowerPoint, Teams, SharePoint), Google Analytics, and CRM systems
~ Solid grasp of SEO, content marketing and B2B social media strategy
~ Experience with Pipedrive CRM
Familiarity with project management software like Wrike
Proficiency with advanced reporting tools (GA4, Looker Studio / DataStudio)
As fiber build experts, ByVerTek provides turnkey services for broadband infrastructure projects where failure is not an option.

From design, engineering and locating, to aerial and underground construction and fiber-to-the-home fulfillment, we help digital providers build, upgrade, and maintain the physical infrastructure for delivering high-speed Internet, video, voice, wireless and IoT services – from residential and commercial builds to state-wide fiber network expansions.

Eleven (11) Company-observed Holidays per year
~ Medical insurance
~ Dental insurance
~ Company-paid Short-term disability coverage and Basic Company Paid Life/AD & D insurance
~ Voluntary Life insurance coverage for employees and their families
~ Voluntary Long-Term disability coverage
~ Flexible Spending accounts
~Company Bonus Program