Sales/Marketing - Marketing Manager

Job Description
The Sales Marketing Manager will lead the go-to-market planning and development of initiatives to support the brand in North America (US, Canada & Puerto Rico). This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the brand, while driving traffic, sales, and profits.

This individual will partner closely with cross-functional teams to ensure a holistic and consistent approach for all customer touch points.
5–7+ years of experience in integrated or brand marketing/project management.
~ Must display a passion for the brand, be highly collaborative, and be effective at working cross-functionally to achieve business goals and results.
~ Must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.
~ Experience with marketing project management and integrated marketing campaign execution.
~ Strong cross-functional stakeholder management and go-to-market planning capabilities.
~ Proven experience in agency management.
~ Demonstrated experience coordinating CRM, social, paid media, PR, and in-store marketing initiatives.

Brand Leadership & Strategy

Define and communicate a clear vision for brand initiatives, ensuring consistent messaging across all consumer touchpoints.
~ Campaign Development:
Lead the creation and execution of integrated marketing campaigns, collaborating with cross-functional teams to drive traffic and sales.
~ Performance Analysis:
Evaluate the effectiveness of marketing efforts, offering recommendations to optimize current and future campaigns.
~ Team Leadership:
Manage, motivate, and mentor team members to achieve professional growth and business goals.