Business Development Manager, LoyaltyPlay

Business Development Manager – LoyaltyPlay

Location: UK, Remote or Italy, Remote

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

• Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.

• Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.

• Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.

• Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.

• Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.

• Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.

• Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

• Experience: 2+ years in business development, strategic partnerships, or corporate development.

• Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

• Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.

• Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.

• Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.

• Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).