Regional Sales Manager

Job Title

Regional Sales Manager
Job Category:
(Hourly or Salary)
Salary
Department/Group:
Sales
Position Type:
(FT, PT, Intern, Contract) FT
Location:
Remote
Schedule:
M-F
Supervise Others:
(If yes, how many?) Not immediately
Travel Required: 50 – 70% Position Reports to:
Vice President of Sales
Job Description
Who we are:
Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey — never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.

Position Summary

We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This role is responsible for driving sustainable sales growth while protecting the brand’s premium positioning in the marketplace.
The ideal candidate brings deep knowledge of the beverage alcohol industry, experience working with distributors in a control and open state environment, and a proven ability to grow luxury or allocation-driven brands.

Responsibilities

Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning
Lead distributor relationships across assigned states, including goal setting, programming, and performance management
Drive depletion growth through targeted account development in key on-premise and high-end retail channels
Identify and secure placements in priority accounts that align with the brand’s image and pricing strategy
Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives
Conduct purposeful market visits to work with distributor sales teams and support key customer relationships
Monitor market trends, competitive activity, and pricing to identify risks and opportunities
Manage forecasts, track performance to goals, and provide accurate and timely reporting
Represent the brand at trade events, tastings, and industry functions in a professional manner
Ensure all activities comply with federal and state alcohol regulations as well as company brand standards
Qualifications:
Bachelor’s degree in Business, Marketing, or related field preferred
5+ years of sales experience in the spirits or wine industry, with distributor management responsibility
Demonstrated success growing premium or luxury beverage brands
Strong understanding of the three-tier system and distributor operations
Proven ability to influence without direct authority and hold partners accountable
Excellent communication, presentation, and negotiation skills
Highly organized, self-motivated, and comfortable working independently
Willingness and ability to travel extensively within the assigned region (50–70%)
Proficiency with CRM systems, sales reporting tools, and Microsoft Office
This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.