Sales Associate

The Opportunity

Antler is a modern, globally recognised British travel brand with over 110 years of heritage — reimagined for today's traveller. Our Regent Street flagship store is a key part of how we bring the brand to life on the high street, and we're looking for part-time Brand Ambassadors to join the team.

This role is 2 days per week, with occasional flexibility to increase hours as we head into our peak trading periods. It's a great fit for students or anyone looking for a part-time role with a premium brand — no previous retail experience is required, just the right attitude and a genuine enthusiasm for people and great service.

You won't just be selling luggage — you'll be the first point of connection for our customers, helping them find the perfect product and delivering a warm, premium experience that reflects the quality of Antler itself.

Day-to-Day Responsibilities

• Welcoming customers warmly and delivering a friendly, premium service that reflects the Antler brand.
• Helping customers find the right luggage, bags, and accessories for their needs.
• Learning and sharing product knowledge — materials, features, sizing, and care.
• Contributing to daily and weekly team sales goals.
• Keeping the store looking beautiful, tidy, and presented to brand standards at all times.
• Supporting daily store operations — restocking shelves, managing stock, and operating the till.
• Lifting and moving stock deliveries as required — a regular and physical part of the role.
• Helping out with in-store events, product launches, and special brand moments.
• Being a reliable, positive, and collaborative member of the store team.

The Requirements

•    Warm, friendly, and genuinely enjoys talking to people.

•    Reliable — shows up when you say you will, ready to go.

•    Positive and enthusiastic — happy to get stuck in and support the team.

•    Eager to learn about our products and brand story.

•    Available for 2 days per week, with occasional flexibility to increase hours during peak periods.

Any previous experience in retail, hospitality, or a customer-facing role is a bonus – but not required.

Physical Requirements

• Ability to stand and remain on your feet for extended periods during shifts
• Ability to lift, carry, push, or pull stock and products (up to approximately 27 lbs / 12 kg)
• Ability to bend, reach, twist, and move comfortably around the store as required

The Perks

Aside from the role, the people and our big ambitions, here are some of the other things that make Antler a great place to work.

• Lifestyle: 11.5 days paid leave inclusive of Bank Holidays.
• Health: Health cash plan provided by Medicash.
• Wealth: Pension + pension advice, life insurance and discretionary company bonus.
• Family: Enhanced family leave for both primary and secondary careers.
• Benefits: Antler allowance and discount, Charlie HR perks, local discounts and cashback on various high street brands.