Applied Innovation Program Marketing Lead

NTT DATA
Applied Innovation Program Marketing Lead
Pam Dearen, AI Marketing
Marketing
Supporting NTT DATA Group Corporation and aligned to NTT DATA, Inc. (the operating company for all NTT DATA markets outside of Japan), the role serves as the primary marketing interface for the Applied Innovation Program (AIP), coordinating AIP’s presence in NTT DATA’s campaigns, events, analyst relations, public relations, thought leadership, and internal communications.

The role plans and coordinates AIP market presence globally, partnering with the Global AI Office (GAO) and leadership within NTT DATA and NTT DATA, Inc. at the global and regional levels to build awareness of AIP differentiators and value propositions.

The ideal candidate combines strategic thinking with hands-on execution, a strong track record of marketing program implementation and success, a clear understanding of technology and business impact, strong content creation capabilities, successful thought leadership initiatives, and the ability to operate in an international and matrixed environment. The role reports functionally to the NTT DATA, Inc. head of Thought Leadership, Insights & AR, and will partner closely with and have dotted-line reporting to the AIP Executive Head and AI Marketing lead.

Marketing Strategy
Create and execute the AIP marketing & communications narrative and strategy (value proposition, messaging, differentiators)
Position innovation offerings across internal stakeholders and external markets
Interact with senior leaders to coordinate and advance marketing & communications strategies
Coordinate with cross-functional teams across AIP, GAO, NTT DATA, NTT DATA, Inc. and marketing.

Thought Leadership and Content Creation
Ensure complex topics and emerging technologies (physical AI, digital twins, quantum computing, space and satellite, digital human, and photonics & electronics convergence) are translated into compelling business narratives
Develop high-quality marketing content (newsletters, articles, case studies, client research, etc.) and ensure consistency of messaging and alignment with global marketing and brand guidelines
Serve as the Applied Innovation partner to the NTT DATA Analyst Relations (AR) team, aligning positioning and AIP spokespeople with key analyst firms as needed to advance briefings, inquiries, and targeted report participation that support global AR priorities
Collaborate with external communications to lead Applied Innovation engagement in press releases, coordinating announcements and media coverage for AIP programs and milestones
Drive internal awareness and client engagement around the innovation programs
Devise concept and messaging for flagship event presence in designated Innovation Center locations around the world.

Lead the marketing coordination for Horizons Innovation Summits, ensuring consistent AIP positioning, content development, stakeholder alignment, and integration across the global marketing organization. Lead the marketing planning and execution of the NTT DATA Innovation Exchange during the R&D Forum (Upgrade), managing content, speakers, programming, and stakeholder engagement to showcase Applied Innovation.

Coordinate AIP participation in selected third-party innovation events, partnering with Global and Regional Marketing teams to ensure consistent messaging, thought leadership, and alignment with overall marketing priorities.

Integrate AIP priorities into global/local marketing campaigns across digital, social, PR, email and demand generation channels
Establish KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance
Local, Regional and Global Collaboration
Support cross-regional consistency of marketing programs, messaging, and events, working in close synergy with local teams and global marketing team, ensuring alignment and content reuse and adoption
Coordinate with leadership within NTT DATA and NTT DATA, Inc. at the global and regional levels
Minimum of 12–15 years of relevant work experience in B2B technology marketing
Cross-functional marketing experience and expertise in marketing principles and methods, with excellent strategic focus ability to work with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and support business growth
Ability to collaborate across geographies, business units, and organizational levels in a matrixed, international environment
Demonstrated experience in analyst relations, public relations, events, and alliance/partner marketing preferred
NTT DATA, Inc. ·
Confidential
·
August 2026