Quick overview
SeniorityMid Senior
Employment typeTemporary/Casual
Work modeOn Site
LocationLondon, England, United Kingdom
RecruitingStakeholder ManagementA/B TestingCRMSalesforceData Analysis
Job description
We are partnered with a leading education institution looking for an experienced CRM Manager to drive their student recruitment and engagement campaigns.
Location: London / Hybrid- 3 Days onsite a week
Type: Contract (Inside IR35) – Up to 4 months
Start: ASAP
Core Stack: Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio
Key Responsibilities
- CRM Strategy & Roadmap: Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
- Campaign Execution: Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
- Stakeholder & SME Engagement: Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
- Data & Performance Analytics: Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
- Operating Model & Automation: Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.
Essential Requirements
- Salesforce Expertise: Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
- Strategy & Journey Mapping: Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
- Data & Insight Focus: Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
- Stakeholder Management: Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.
Desirable Skills
- Experience within the higher education sector or understanding of the student recruitment cycle.
- Postgraduate or professional marketing qualifications (such as CIM).
Note: Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.